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The Editor

http://theb2bmarketer.pro/
The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

Unmasking Leaders Workshop: Unlock Your Leadership Potential

Leadership expert Gavin Bryce has announced the return of the second Unmasking Leaders Workshop of 2024.
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Industry updates

Generative AI Reshaping Marketing Budgets, Finds Study

There has been a significant surge in marketing spend on generative AI creator content, research found.
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Regulation and compliance

EU Launches Probes into Apple, Google, and Meta for Potential Breaches of Digital Markets Act

The EU has initiated investigations into tech giants Apple, Google, and Meta Platforms.
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Industry updates

European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind

The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
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Regulation and compliance

French Regulatory Authority Fines Google £250 Million Over AI Practices

France's competition regulator imposed a hefty fine on Google, citing the tech giant's AI training practices.
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Tools, software and services

Zoom Launches Zoom Compliance Manager for Enhanced Communications Compliance

Zoom Compliance Manager is an integrated solution designed to streamline risk management, data governance, and information.
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B2B marketing news

Trustist Awarded Carbon Neutral Certificate

Trustist, an online reputation management platform, has achieved Carbon Neutral Certification.
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Tools, software and services

Rise of AI-Powered Content Creation: Insights from New Report

Marketers are turning to generative AI as a solution to create engaging narratives and scalable personalisation.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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