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Medallia appoints Carrie Parker as chief marketing officer

Parker brings over 25 years of experience in marketing leadership across the SaaS and technology sectors.

Acquirz appoints Andy Currie as group account director

Currie joins Acquirz with over 30 years of experience in B2B data solutions and email marketing, having held senior roles at Experian, Databroker, and Market Location.

Marketing and creative hiring on the rise

Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.

TradeCentric appoints Meeker as vice president of marketing

TradeCentric has appointed Katie Meeker as vice president of marketing, bringing over 15 years of B2B technology marketing experience to drive global expansion.

LinkedIn appoints first ever chief marketing and strategy officer

Jensen will oversee global marketing and strategy to drive growth and innovation.

Decision Counsel names new president and executive strategist

Decision Counsel has brought in two new names to drive growth and enhance client-focused marketing strategies.

Media and Marketing Sector Sees Downturn in Hiring

The media and marketing recruitment markets are facing a decline in both vacancies and applications.

Marketing Sector Witnesses Drop in Recruitment After a Stellar Year

Explore the 2023 B2B marketing recruitment trends and see which sectors are bucking the downturn.

Latest news

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency...

Must read

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.