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B2B marketing news

Medallia appoints Carrie Parker as chief marketing officer

Parker brings over 25 years of experience in marketing leadership across the SaaS and technology sectors.
The Editor -
B2B marketing news

Acquirz appoints Andy Currie as group account director

Currie joins Acquirz with over 30 years of experience in B2B data solutions and email marketing, having held senior roles at Experian, Databroker, and Market Location.
The Editor -
B2B marketing news

Marketing and creative hiring on the rise

Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
The Editor -
B2B marketing news

TradeCentric appoints Meeker as vice president of marketing

TradeCentric has appointed Katie Meeker as vice president of marketing, bringing over 15 years of B2B technology marketing experience to drive global expansion.
The Editor -
B2B marketing news

LinkedIn appoints first ever chief marketing and strategy officer

Jensen will oversee global marketing and strategy to drive growth and innovation.
The Editor -
B2B marketing news

Decision Counsel names new president and executive strategist

Decision Counsel has brought in two new names to drive growth and enhance client-focused marketing strategies.
The Editor -
Industry updates

Media and Marketing Sector Sees Downturn in Hiring

The media and marketing recruitment markets are facing a decline in both vacancies and applications.
The Editor -
Industry updates

Marketing Sector Witnesses Drop in Recruitment After a Stellar Year

Explore the 2023 B2B marketing recruitment trends and see which sectors are bucking the downturn.
The Editor -

Latest news

B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
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B2B marketing news

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.

Must read

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.

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