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B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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B2B marketing news

Medallia appoints Carrie Parker as chief marketing officer

Parker brings over 25 years of experience in marketing leadership across the SaaS and technology sectors.
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B2B marketing news

Acquirz appoints Andy Currie as group account director

Currie joins Acquirz with over 30 years of experience in B2B data solutions and email marketing, having held senior roles at Experian, Databroker, and Market Location.
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B2B marketing news

Marketing and creative hiring on the rise

Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
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B2B marketing news

TradeCentric appoints Meeker as vice president of marketing

TradeCentric has appointed Katie Meeker as vice president of marketing, bringing over 15 years of B2B technology marketing experience to drive global expansion.
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B2B marketing news

LinkedIn appoints first ever chief marketing and strategy officer

Jensen will oversee global marketing and strategy to drive growth and innovation.
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B2B marketing news

Decision Counsel names new president and executive strategist

Decision Counsel has brought in two new names to drive growth and enhance client-focused marketing strategies.
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Industry updates

Media and Marketing Sector Sees Downturn in Hiring

The media and marketing recruitment markets are facing a decline in both vacancies and applications.
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Latest news

B2B marketing news

B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes
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B2B marketing news

Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
B2B marketing news

TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.

Must read

Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

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