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Tag:Public Relations

Thought leadership

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.
Misia Tramp -
Thought leadership

Media relations: What you need to know

We live in a fast-paced world of modern media. Here's how to handle it.
Craig Peters -
Industry updates

Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos

The banking sector anticipates another year of transformation and innovation.
The Editor -
Thought leadership

Unlocking PR potential with SEO, backlinks, and the oldest search engine of all – the brain!

Effective B2B communications require optimizing for search engines, earning high-quality backlinks and triggering memory recall - this article shows you how to do all three.
Jamie Kightley -
Industry updates

BauWatch Collaborates with The Think Tank for PR Campaign in the UK

BauWatch partners with The Think Tank to enhance its UK presence. Dive into the strategic collaboration aiming to reshape construction site security in Europe.
The Editor -
Industry updates

The future of comms, as predicted by Wild Card

PR agency Wild Card's 'The Future of Comms' report predicts the rise of adaptive strategies, AI creativity, authentic storytelling, influencer marketing, and experiential activations.
paul@blackandwhitedigital.net -
Industry updates

45% of B2B PR is evaluated using “instinct and anecdote” claims new study

B2B marketers admit to relying on "Instinct" and "Anecdote" to assess their company's PR performance.
The Editor -
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Latest news

B2B marketing news

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the...
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B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

Must read

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

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