type here...
Search
B2B Marketer Header

Tag:Personalisation

Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
The Editor -
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
James Groves -
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Gemma Cooper -
Features

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 
Lisa Avvocato -
B2B marketing news

Vidyard launches AI-powered Video Sales Agent to automate personalised outreach

Vidyard’s new AI-powered Video Sales Agent helps sales reps automate personalized video messaging, enhancing engagement and improving conversion rates.
The Editor -
B2B marketing news

AI and personalisation ‘drive next wave of website experience’

Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.
The Editor -
Thought leadership

The critical link between personalisation and loyalty

There’s a relationship between personalisation and loyalty. But success isn’t automatic – you need to earn it.
Jerome Tillotson -
Marketing strategies

Consumers Find Personalized Experiences Lacking Authenticity, Finds Report

Uncover the key to consumer satisfaction in digital experiences as a new report reveals the demand for authentic personalization. Learn how brands can stand out in a crowded market, enhance customer loyalty, and create memorable interactions by leveraging experimentation.
The Editor -

Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
- Advertisement -spot_imgspot_img
B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv