Gemma Cooper

Gemma is Senior PR & Marketing Executive at Conscious Communications, a PR agency based in Cambridge which works with organisations and businesses that do good. With four years’ experience in the PR industry, Gemma loves supporting clients from a wide range of sectors to reach their goals with outstanding media relations, copywriting and email marketing.

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Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Gemma Cooper - June 3, 2025

Thought leadership

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?

Gemma Cooper - February 28, 2025

Must read

FeaturesJune 17, 2025

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

FeaturesJune 16, 2025

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.