Vidyard launches AI-powered Video Sales Agent to automate personalised outreach

Vidyard has introduced Video Sales Agent, an AI-driven solution designed to automate and personalise video messaging for sales teams. Now available to all Vidyard Business Plan customers, the tool enables sales reps to create and distribute tailored video messages at scale, helping them engage prospects more effectively throughout the buying journey.

Sales reps can integrate Video Sales Agent with platforms such as Salesloft, HubSpot, Marketo, and Salesforce, using trigger-based automations to generate AI-powered personalised video messages featuring an AI avatar of the rep. The tool is designed to streamline sales communication by:

• Sending personalised meeting confirmations to strengthen buyer relationships and reduce no-show rates.
• Nurturing leads with video content based on past interactions and website activity.
• Delivering customised meeting reminders and agendas to maintain momentum in the sales process.
• Creating personalised videos for every prospect, ensuring consistent engagement.
• Aligning videos with key moments in the customer lifecycle, improving sales conversion rates.

Vidyard Chief Operating Officer Jonathan Lister highlighted the growing demand for scalable personalisation in sales:
“Sales teams are increasingly challenged to personalise communication at scale in a digital-first world. Buyers are inundated with sales messages and require personalised value to engage at every step. With Video Sales Agent in hand, go-to-market teams can automate top-performer behaviours for sellers — ultimately improving engagement across the sales cycle and increasing revenue.”

With buyers expecting more personalised and interactive sales interactions, tools like Video Sales Agent offer a way for businesses to differentiate themselves, enhance prospect engagement, and improve conversion rates—all while reducing the time sales reps spend on manual outreach.