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Tag:Mergers and Acquisitions

Industry updates

Plus 1 Communications and Everymedia Forge Global Alliance for Expanded Communications Reach

Plus 1 Communications has joined forces with Everymedia Technologies Pvt. Ltd. to create new global partnering opportunities.
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Industry updates

Publicis Groupe EMEA Elevates B2B Presence with Launch of Publicis Pro

Publicis Groupe EMEA takes a leap into the dynamic B2B landscape with the introduction of Publicis Pro.
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Industry updates

Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition

Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
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Industry updates

Havas Expands B2B Portfolio with Acquisition of Ledger Bennett

Global marketing and communications giant Havas acquires UK-based B2B marketing agency Ledger Bennett.
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Industry updates

PMG Expands European Presence with Strategic Acquisition of UK’s RocketMill

Explore PMG's strategic move into Europe with the acquisition of UK's RocketMill, transforming the digital marketing industry.
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Industry updates

MiQ Enhances Digital Advertising Sphere with Strategic Acquisition of Grasp

Explore MiQ's strategic acquisition of Grasp, revolutionizing digital advertising with cutting-edge media governance technology.
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Latest news

Features

Storytelling is transforming B2B branding

There’s been a shift in B2B branding. One that is impossible to ignore. One driven by something we all...
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Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...

Must read

Features

Storytelling is transforming B2B branding

There’s been a shift in B2B branding. One that...
Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.

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