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Tag:Mergers and Acquisitions

B2B marketing news

SAMY Alliance continues acquisition spree with Content Lab

SAMY Alliance has acquired TikTok-certified agency Content Lab, strengthening its leadership in social-first marketing and boosting global reach.
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Industry updates

Brandnation Transitions to Employee Ownership

Creative communications agency Brandnation has transitioned to employee ownership.
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Industry updates

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
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Industry updates

Eskimoz Expands European Footprint with Acquisition of Semtrix, German SEO and PPC Leaders

Eskimoz has taken another step in its European expansion by acquiring German agency Semtrix.
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Industry updates

Plus 1 Communications and Everymedia Forge Global Alliance for Expanded Communications Reach

Plus 1 Communications has joined forces with Everymedia Technologies Pvt. Ltd. to create new global partnering opportunities.
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Industry updates

Publicis Groupe EMEA Elevates B2B Presence with Launch of Publicis Pro

Publicis Groupe EMEA takes a leap into the dynamic B2B landscape with the introduction of Publicis Pro.
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Industry updates

Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition

Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
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Industry updates

Havas Expands B2B Portfolio with Acquisition of Ledger Bennett

Global marketing and communications giant Havas acquires UK-based B2B marketing agency Ledger Bennett.
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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