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Tag:Marketing Technology

Forrit Report: 87% of Business Leaders Warn of Internet Chaos Stunting Metaverse and Web 3.0

Most senior marketers and tech leaders fear the current state of the internet will impede the evolution of Web 3.0.

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.

Matalan to Revolutionise Online Sales with GenAI Tool

UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.

How to prepare for the end of B2B marketing as we know it

B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...

Adopting AI in marketing? Agencies are the answer

Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.

London-Based Fintech Kriya Secures £50 Million Funding to Expand Embedded B2B Payments

B2B payments fintech Kriya has successfully secured a new £50 million debt facility.

Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report

The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.

Machine Learning Market Set to Reach USD 472.25 Billion by 2030

The Machine Learning Market is poised for growth, with a projected valuation of USD 472.25 billion by 2030.

Latest news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Must read

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense