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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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Marketing Technology
Tools, software and services
Forrit Report: 87% of Business Leaders Warn of Internet Chaos Stunting Metaverse and Web 3.0
Most senior marketers and tech leaders fear the current state of the internet will impede the evolution of Web 3.0.
The Editor
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April 24, 2024
Marketing strategies
UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027
The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor
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April 1, 2024
B2B marketing news
Matalan to Revolutionise Online Sales with GenAI Tool
UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.
The Editor
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March 6, 2024
Thought leadership
How to prepare for the end of B2B marketing as we know it
B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...
Sam Bettis
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February 23, 2024
Thought leadership
Adopting AI in marketing? Agencies are the answer
Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.
Faye Hawkins
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February 14, 2024
B2B marketing news
London-Based Fintech Kriya Secures £50 Million Funding to Expand Embedded B2B Payments
B2B payments fintech Kriya has successfully secured a new £50 million debt facility.
The Editor
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February 5, 2024
B2B marketing news
Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
The Editor
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January 31, 2024
Tools, software and services
Machine Learning Market Set to Reach USD 472.25 Billion by 2030
The Machine Learning Market is poised for growth, with a projected valuation of USD 472.25 billion by 2030.
The Editor
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January 29, 2024
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Latest news
B2B marketing news
June 13, 2025
Galaxi celebrates fourth anniversary following rapid B2B expansion
Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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B2B marketing news
June 12, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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