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B2B marketing news

North East’s Premier Tech Festival, TechNExt, Makes a Triumphant Return for 2024

TechNExt, the esteemed technology festival in the North East, is all set to make a comeback in 2024.
The Editor -
Tools, software and services

Lenovo Unveils New Hybrid Cloud Platforms and Services to Propel AI Advancements

Lenovo launches of an array of new ThinkAgile hybrid cloud solutions and ThinkSystem server platforms.
The Editor -
Marketing strategies

Videobot: Revolutionizing Marketing with Innovative Video Chatbots

Explore Videobot's journey in revolutionizing digital marketing with their innovative video chatbot technology, a recent winner of the Creative Young Entrepreneur award
The Editor -
Industry updates

MiQ Enhances Digital Advertising Sphere with Strategic Acquisition of Grasp

Explore MiQ's strategic acquisition of Grasp, revolutionizing digital advertising with cutting-edge media governance technology.
The Editor -
Industry updates

UK Marketers Share Insights on AI Adoption and Challenges

Explore UK marketers' take on AI adoption, challenges, and opportunities in marketing
The Editor -
Industry updates

The Rising Star of AI: ChatGPT Sways Job Market and Productivity

Explore the transformative role of AI in the job market, with a focus on B2B marketing. Understand the implications of ChatGPT on job cuts, productivity, content creation, and the human touch in AI-driven customer engagement.
The Editor -
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Latest news

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
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Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...

Must read

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.

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