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Tag:Marketing Automation

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
James Groves -
Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
The Editor -
B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
James Groves -
Marketing strategies

Comprehensive B2B Marketing Strategies Enhance Outcomes for Technology Companies

Launch Marketing showcases client achievements driven by the implementation of B2B marketing strategies.
The Editor -
Industry updates

Google CEO Sundar Pichai Announces Anticipated Job Cuts in Internal Memo

In an internal memo to Google employees, CEO Sundar Pichai revealed expectations for additional job cuts this year.
The Editor -
Industry updates

Enchant Agency and Four Seasons Health Care Group Celebrate Nomination for Klaviyo’s The Klicks Awards

Enchant Agency and FSHC's innovative collaboration earns them a nomination at Klaviyo’s The Klicks Awards. Explore their B2B email marketing success.
The Editor -
Tools, software and services

Vast Outreach Launches Application to Enhance B2B Lead Generation Using Google Maps and LinkedIn

Discover Vast Outreach's advanced solution for automated B2B lead generation, leveraging Google Maps and LinkedIn to streamline and optimize your marketing efforts.
The Editor -
Industry updates

New AI and Marketing Automation Study Reveals Impressive Benefits

Discover how AI and marketing automation are revolutionizing small business success. Dive into key insights and savings potential from the latest Constant Contact report.
The Editor -
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Latest news

B2B marketing news

B2B embraces influencer marketing as 82% tap creators

A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
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B2B marketing news

Littlefield named among top B2B agencies

The triple recognition signals a significant leap for Littlefield, which had previously ranked among the Top 40 agencies in 2022 and 2023.
B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.

Must read

Features

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.
Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.

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