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Tag:Google

Tools, software and services

Google Cloud Unveils Cutting-Edge AI Technologies to Transform Retail Operations

Google Cloud introduces a suite of AI technologies designed to reshape the retail industry.
The Editor -
B2B marketing news

Google Settles $5 Billion Lawsuit Over ‘Incognito’ Mode Data Tracking

Google has agreed to a settlement in a consumer privacy lawsuit demanding at least $5 billion in damages.
The Editor -
Tools, software and services

Google Adapts Sales Strategies to Focus on B2B Marketing

Unveiling Google's new sales approach and the rise of Performance Max in B2B marketing.
The Editor -
Industry updates

Alphabet Q3 Earnings Showcase AI Innovation for Marketers

Discover what Alphabet's Q3 2023 earnings report means for digital marketers and advertisers utilizing Google's advertising and AI capabilities.
The Editor -
Tools, software and services

Google Expands Passkeys for a Simplified Sign-in Experience for Users

Google expands use of passkeys: the future of secure and simplified online sign-ins. Say goodbye to complex passwords!
The Editor -
Industry updates

Google Showcases Latest AI Advancements at Cloud Next

Key insights for marketers from Google Cloud Next 2023 on AI, analytics and how top companies are applying generative technologies.
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Regulation and compliance

Google and Meta to Remove Canadian News Links in Response to Controversial Online News Act

Google and Meta Platforms Inc announce plans to remove Canadian news links from their platforms as Canada's Online News Act comes into effect, sparking concerns over fair revenue sharing and access to reliable news.
The Editor -
Tools, software and services

Google Implements New Requirements for Advertisers in EEA and UK: Focus on Consent Management Platforms and Transparency

Google introduces new requirements for advertisers in the EEA and UK, emphasizing transparency and the use of certified Consent Management Platforms (CMPs). This aligns with evolving user expectations and regulatory factors, promoting standardized consent management.
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Latest news

B2B marketing news

Short-form video and storytelling ‘key to B2B brand trust’

LinkedIn has published its latest B2B Marketing Benchmark Report, drawing on insights from 1,500 senior marketers to identify the content formats and tactics most effective in building trust and driving results on the platform.
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Reviews

ChatGPT-5: What B2B Marketers Need to Know

AI chatbots have quickly moved from novelty to necessity in marketing. OpenAI’s ChatGPT, used by around 700 million people...
Tools, software and services

ChatGPT-5 Launches: What It Means for Marketing Professionals

OpenAI’s ChatGPT-5 is here—offering faster, more accurate responses and greater integration for marketing tasks. From content creation to customer engagement and analytics, discover how GPT-5 can support and streamline your B2B marketing workflows.

Must read

Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?

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