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Tag:Digital Marketing

Marketing strategies

Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies

B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor -
Tools, software and services

Synthetic Data Generation Market Poised for Exponential Growth

The Synthetic Data Generation Market is on a trajectory of substantial growth globally.
The Editor -
Thought leadership

GDPR and direct marketing: the rights and responsibilities as a business owner

Tim Langley shares his knowledge on GDPR and direct marketing.
Tim Langley -
Thought leadership

Five reasons B2B marketers should prioritise market research

Harriett Type explains why market research is of the utmost importance in B2B Marketing.
Harriett Type -
Industry updates

PMG Expands European Presence with Strategic Acquisition of UK’s RocketMill

Explore PMG's strategic move into Europe with the acquisition of UK's RocketMill, transforming the digital marketing industry.
The Editor -
Tools, software and services

Exploring TikTok’s 2024 Trends: Navigating Creative Bravery and Emerging Marketing Strategies

Explore TikTok's 2024 marketing trends: Creative Bravery, new storytelling, and trust-building. Gain insights in our comprehensive analysis.
The Editor -
Tools, software and services

Embracing AI in Social Media: Hookle’s Revolutionary Approach

Explore Hookle's AI revolution in social media for small businesses – a game-changer in digital marketing efficiency.
The Editor -
Marketing strategies

Hootsuite’s 2024 Report: Navigating Social Media Marketing Challenges

Dive into Hootsuite's 2024 Social Trends Report for crucial insights into social media marketing's future. Stay informed and ahead in the digital marketing game.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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