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Tag:Digital Marketing

Thought leadership

Emerging trends and innovations in paid social strategies

The ability to anticipate and adapt to emerging trends is essential to maintain a competitive edge.
Rob Hughes -
Thought leadership

Digital is shaping the future of insurance marketing – here’s how to avoid being left behind

Industries have to constantly evolve to adapt; one sector feeling this transformation profoundly is the insurance industry.
Michael Ryan -
Regulation and compliance

Marketers Face Challenges Following Cookie Policy Update

Google's recent decision to discontinue the use of third-party cookies has sparked concerns among marketers.
The Editor -
Tools, software and services

Forrit Report: 87% of Business Leaders Warn of Internet Chaos Stunting Metaverse and Web 3.0

Most senior marketers and tech leaders fear the current state of the internet will impede the evolution of Web 3.0.
The Editor -
Thought leadership

Key considerations when building a multilingual search strategy

Multilingual digital marketing has become essential for brands with ambitions to create a global presence.
Sam Martin-Ross -
Industry updates

Global B2B Data Sharing Market Poised for Growth

A recent study on the Global B2B Data Sharing Market sheds light on market trends, size, and forecasts up to 2030.
The Editor -
Thought leadership

The top marketing trends all business leaders need to look out for in 2024

In today's fast-moving digital world, it's more important than ever for businesses to stay ahead of the game.
Rob Hughes -
Tools, software and services

Content Catalyst Unveils MyCatalyst: Revolutionising Analyst Insight Search with AI

Content Catalyst has introduced an AI-enabled search function to redefine analyst insights and data.
The Editor -
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Latest news

B2B marketing news

LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...
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B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.

Must read

Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.

Sales, marketing & business skills courses and training
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