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Tag:Digital Marketing

Thought leadership

Emerging trends and innovations in paid social strategies

The ability to anticipate and adapt to emerging trends is essential to maintain a competitive edge.
Rob Hughes -
Thought leadership

Digital is shaping the future of insurance marketing – here’s how to avoid being left behind

Industries have to constantly evolve to adapt; one sector feeling this transformation profoundly is the insurance industry.
Michael Ryan -
Regulation and compliance

Marketers Face Challenges Following Cookie Policy Update

Google's recent decision to discontinue the use of third-party cookies has sparked concerns among marketers.
The Editor -
Tools, software and services

Forrit Report: 87% of Business Leaders Warn of Internet Chaos Stunting Metaverse and Web 3.0

Most senior marketers and tech leaders fear the current state of the internet will impede the evolution of Web 3.0.
The Editor -
Thought leadership

Key considerations when building a multilingual search strategy

Multilingual digital marketing has become essential for brands with ambitions to create a global presence.
Sam Martin-Ross -
Industry updates

Global B2B Data Sharing Market Poised for Growth

A recent study on the Global B2B Data Sharing Market sheds light on market trends, size, and forecasts up to 2030.
The Editor -
Thought leadership

The top marketing trends all business leaders need to look out for in 2024

In today's fast-moving digital world, it's more important than ever for businesses to stay ahead of the game.
Rob Hughes -
Tools, software and services

Content Catalyst Unveils MyCatalyst: Revolutionising Analyst Insight Search with AI

Content Catalyst has introduced an AI-enabled search function to redefine analyst insights and data.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

Sales, marketing & business skills courses and training
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