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Tag:Customer Retention

Guides

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
The Editor -
Features

What can B2B brands learn from B2C brands’ use of loyalty programmes?

Learn from successful B2C strategies, adapt programmes for B2B audiences, and explore real-life examples.
Zsuzsa Kecsmar -
Thought leadership

Retention’s role in the holy trinity of customer experience

When it comes to customer experience, marketers often think of retention last. Here's why it's a mistake.
Tifenn Dano Kwan -
Thought leadership

Creating B2B loyalty programmes for the future

The role of customer loyalty in B2B marketing is an interesting one: here's why.
Zsuzsa Kecsmar -
Thought leadership

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.
Misia Tramp -
Thought leadership

Building trust in B2B relationships: The key ingredients of transparency and reliability

In the world of B2B relationships, trust is the cornerstone of success - here's how to foster it.
Richard Lane -
Industry updates

Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey

Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.
The Editor -

Latest news

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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B2B marketing news

Xactly expands AI-powered SPM offering

Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve...
B2B marketing news

New agency PRace aims to ‘shake up’ B2B marketing

Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated,...

Must read

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

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