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Tag:Customer Retention

Guides

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
The Editor -
Features

What can B2B brands learn from B2C brands’ use of loyalty programmes?

Learn from successful B2C strategies, adapt programmes for B2B audiences, and explore real-life examples.
Zsuzsa Kecsmar -
Thought leadership

Retention’s role in the holy trinity of customer experience

When it comes to customer experience, marketers often think of retention last. Here's why it's a mistake.
Tifenn Dano Kwan -
Thought leadership

Creating B2B loyalty programmes for the future

The role of customer loyalty in B2B marketing is an interesting one: here's why.
Zsuzsa Kecsmar -
Thought leadership

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.
Misia Tramp -
Thought leadership

Building trust in B2B relationships: The key ingredients of transparency and reliability

In the world of B2B relationships, trust is the cornerstone of success - here's how to foster it.
Richard Lane -
Industry updates

Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey

Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.
The Editor -

Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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