Tag: Customer Engagement
AI Adoption Surges as Enterprises Shift Customer Engagement Strategies
New research highlights a significant shift in how large enterprises approach customer engagement.
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Kara Smith Brown Introduces ‘The Revenue Engine’ for B2B Marketing Success
Kara Smith Brown, a seasoned B2B marketing expert, has released ‘The Revenue Engine: Fueling a B2B High-Octane Pipeline’.
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Mystery Games: A Novel Approach to Lead Generation
In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
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UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027
The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
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Creating B2B Loyalty Programmes for the Future
The role of customer loyalty in B2B marketing is an interesting one: here’s why.
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Is B2B Personalisation Over-Hyped?
In 2019, ‘personalisation’ was dubbed the marketing word of the year. But is this really the case?
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How behavioural science can help create lasting customer relationships
Brands are striving to forge authentic, meaningful, and human connections – and behavioural science can help.
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Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
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B2B lessons from a career in big brand marketing
Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.
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Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos
The banking sector anticipates another year of transformation and innovation.
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Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey
Explore 2023’s customer loyalty trends. Find out why short-term incentives aren’t securing lasting brand loyalty from SAP Emarsys insights.
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The importance of content marketing in B2B strategies
Content marketing is indispensable for B2B success. This article explores how creating valuable content helps B2B companies build credibility, generate leads, and drive customer engagement.
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.