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Tag:Customer Engagement

The importance of content marketing in B2B strategies

Content marketing is indispensable for B2B success. This article explores how creating valuable content helps B2B companies build credibility, generate leads, and drive customer engagement.

AI Adoption Surges as Enterprises Shift Customer Engagement Strategies

New research highlights a significant shift in how large enterprises approach customer engagement.

Kara Smith Brown Introduces ‘The Revenue Engine’ for B2B Marketing Success

Kara Smith Brown, a seasoned B2B marketing expert, has released 'The Revenue Engine: Fueling a B2B High-Octane Pipeline'.

Mystery Games: A Novel Approach to Lead Generation

In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.

Creating B2B loyalty programmes for the future

The role of customer loyalty in B2B marketing is an interesting one: here's why.

Is B2B personalisation over-hyped?

In 2019, 'personalisation' was dubbed the marketing word of the year. But is this really the case?

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.

Latest news

B2B deals ‘hinge’ on thought leadership that reaches beyond the buying team

The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report identifies a powerful but largely invisible group - so-called hidden buyers - who may never engage directly with your sales reps but wield considerable influence within procurement processes
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Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.

TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.

Must read

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...