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Tag:Customer Engagement

Guides

The importance of content marketing in B2B strategies

Content marketing is indispensable for B2B success. This article explores how creating valuable content helps B2B companies build credibility, generate leads, and drive customer engagement.
The Editor -
Tools, software and services

AI Adoption Surges as Enterprises Shift Customer Engagement Strategies

New research highlights a significant shift in how large enterprises approach customer engagement.
The Editor -
B2B marketing news

Kara Smith Brown Introduces ‘The Revenue Engine’ for B2B Marketing Success

Kara Smith Brown, a seasoned B2B marketing expert, has released 'The Revenue Engine: Fueling a B2B High-Octane Pipeline'.
The Editor -
Marketing strategies

Mystery Games: A Novel Approach to Lead Generation

In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
The Editor -
Marketing strategies

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor -
Thought leadership

Creating B2B loyalty programmes for the future

The role of customer loyalty in B2B marketing is an interesting one: here's why.
Zsuzsa Kecsmar -
Thought leadership

Is B2B personalisation over-hyped?

In 2019, 'personalisation' was dubbed the marketing word of the year. But is this really the case?
Sam Martin-Ross -
Thought leadership

How behavioural science can help create lasting customer relationships

Brands are striving to forge authentic, meaningful, and human connections - and behavioural science can help.
Misia Tramp -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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