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B2B Marketer
News. Opinion, Actionable Advice
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Features
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Reviews
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Artificial Intelligence (AI)
Tools, software and services
Getty Images Introduces a Commercially Safe Generative AI Tool
Unveiling Getty Images' new generative AI tool: merging advanced AI with premium creative content for an unparalleled visual experience.
The Editor
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September 29, 2023
Tools, software and services
Meta Unveils New AI Features Across Its App Suite
Explore Meta's groundbreaking AI features, enhancing creativity and communication across its app suite. Dive into the future of digital interaction.
The Editor
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September 28, 2023
Tools, software and services
Bard Integrates with Google Apps for Enhanced B2B Marketing Functionality
Explore Bard's seamless integration with Google Apps. Unlock the future of AI-powered collaboration.
The Editor
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September 25, 2023
Regulation and compliance
CMA Proposes Principles for Competitive AI Markets and Consumer Protection
CMA's review on foundation models emphasises responsible AI development and consumer protection.
The Editor
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September 25, 2023
Thought leadership
The search armageddon: AI’s impact on SEO, conversion, and the marketing funnel
AI is transforming SEO. Explore the future of search marketing and stay ahead of the curve.
Jess Petrella
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September 21, 2023
Features
The marketer 2.0 – what skills will they have?
Discover the top five future marketing skills. Master AI, data analytics, and omnichannel strategies for success.
Thomas Peham
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September 21, 2023
Thought leadership
Can AI be the keeper of institutional knowledge?
Harnessing AI for B2B marketing: Preserving institutional memory, anticipating trends, and redefining campaigns in today’s dynamic business landscape.
Stefan Tornquist
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September 15, 2023
Tools, software and services
Generative AI Tools: Essential for 75% of B2B Marketing Leaders, Reveals Canva Survey
75% of B2B leaders embrace generative AI: Dive into Canva's revealing survey.
The Editor
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September 14, 2023
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Latest news
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
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B2B marketing news
June 11, 2025
LinkedIn unveils new influencer marketing guide for B2B brands
LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
B2B marketing news
June 10, 2025
Expandi and Kompass join forces on B2B marketing and sales tech
Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at...
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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