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Tag:Upskilling

QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills

QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.

Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills

Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.

70% of CMOs Severely Underutilise Marketing Technology Due to Strategic Skills Deficit

An annual survey reveals that 70% of CMOs use less than half of their marketing technology stack.

European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind

The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.

Building a more diverse marketing team: The importance of upskilling

Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.

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B2B marketers “must reinvent the value chain or risk irrelevance”

A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...
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Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...

SlashExperts launches with $2m seed round to transform peer validation in B2B sales

A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand...

Must read

Best copywriting & messaging tools for B2B Marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.