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Upskilling
Industry updates
QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills
QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor
-
July 31, 2024
Industry updates
Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills
Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
The Editor
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July 18, 2024
Industry updates
70% of CMOs Severely Underutilise Marketing Technology Due to Strategic Skills Deficit
An annual survey reveals that 70% of CMOs use less than half of their marketing technology stack.
The Editor
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May 21, 2024
Industry updates
European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind
The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
The Editor
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March 27, 2024
Thought leadership
Building a more diverse marketing team: The importance of upskilling
Dive into the benefits of upskilling for a diverse, innovative marketing team. Discover how training can reshape workplace dynamics and drive success.
Sarah Gilchriest
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September 13, 2023
Latest news
B2B marketing news
April 18, 2025
B2B marketers “must reinvent the value chain or risk irrelevance”
A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The...
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Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and...
B2B marketing news
April 17, 2025
SlashExperts launches with $2m seed round to transform peer validation in B2B sales
A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand...
Must read
Features
April 18, 2025
Best copywriting & messaging tools for B2B Marketers in 2025
B2B marketers in 2025 face an interesting paradox: it’s...
Features
April 16, 2025
How to craft a compelling brand narrative that engages B2B buyers
Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
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