In a significant move for the digital marketing landscape, PMG, a global integrated marketing firm, has announced the acquisition of UK-based RocketMill. This marks PMG’s first foray into the European market, expanding its global reach. The acquisition of RocketMill, a leading independent full-service digital agency, enhances PMG’s capacity to deliver top-tier marketing solutions to a broader customer base. However, the financial details of the transaction remain undisclosed.
RocketMill, recognised as one of the fastest-growing independent full-service digital agencies in the UK, excels in offering integrated solutions across media, creative, customer experience, data, and technology sectors. This acquisition not only augments PMG’s existing London operations but also brings together two companies with a shared focus on technology-driven marketing. The union, now strengthened with RocketMill’s 200 employees across offices in Brighton and London, positions PMG to move dynamically in the realms of data, business, culture, and customer engagement.
PMG, with a 13-year history of strategic growth, has made RocketMill its second acquisition, following the purchase of Dallas-based Camelot Strategic Marketing & Media. This move into Europe signifies PMG’s commitment to fulfilling its foundational promises of performance-driven marketing.
Leadership and Vision: George Popstefanov at the Helm
The combined entity will be led by PMG’s CEO and Founder, George Popstefanov. Under his guidance, the organization, now consisting of approximately 900 employees worldwide, aims to scale up its marketing solutions globally.
Popstefanov expressed his enthusiasm about the merger, stating, “Our similarities across people, offering, and ambition made RocketMill an obvious choice for accelerating our expansion into Europe. We believe this move positions us for tackling the headwinds that today’s customers face globally and reinforces our philosophy of always changing for the better.”
RocketMill’s Renowned Market Position
Established in 2009, RocketMill has earned a reputation as a premier employer in the UK and was recently named The Drum’s 2023 Agency of the Year. The company boasts a client roster including Dropbox, Skybet, Bare Minerals, Hyundai, Kimberly-Clark, The Telegraph, and others.
Tom Byrne, CEO of RocketMill, highlighted the alignment of their technology-driven approach with PMG’s ethos. “Joining forces with PMG enables us to integrate our own technology and talent to enhance both the sophistication and scale of delivery for clients. We’re thrilled about the possibilities of what we can achieve together,” Byrne said.
Sam Garrity, chairman and co-founder at RocketMill, echoed this sentiment, emphasizing the cultural synergies between the two firms. He remarked, “In PMG, we found a partner that shares our cultural values. Both businesses have been recognized for how we look after our teams and have maintained that focus throughout fast growth. By coming together, we’ve created a huge win for our employees, including a future full of wonderful career opportunities for all.”
Integration and Future Synergies
The integration of the two companies begins immediately, with a focus on aligning teams and capabilities to meet client needs effectively. This strategic move is expected to enhance the service offerings of both PMG and RocketMill, creating a formidable player in the digital marketing arena.
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