LinkedIn, the professional networking platform, is gearing up for alterations to its services in response to the European Union Digital Markets Act (DMA).
Sarah Wight, LinkedIn’s VP of Legal, sheds light on the upcoming changes and their implications for members in the European Economic Area (EEA) and Switzerland.
In a bid to adhere to the EU Digital Markets Act, LinkedIn will implement modifications over the next month specifically for members in the EEA and Switzerland. These changes align with the evolving regulatory landscape and aim to keep LinkedIn in compliance with the DMA. Sarah Wight assures members that updates will be communicated as they are rolled out.
Tailoring LinkedIn Experiences
One significant change involves providing members in the EEA and Switzerland with the option to choose whether to connect their core LinkedIn professional networking experience across various services, including jobs, marketing solutions, and learning courses. LinkedIn tailors user experiences based on engagement, leveraging the information to provide personalised recommendations for connections, content, job opportunities, ads, and learning courses.
The decision to connect or disconnect core LinkedIn experiences with other services also impacts the relevance of recommendations and content. For instance, connecting to job listings enhances job recommendations, while linking with marketing solutions tailors ads to professional interests. Similarly, connecting to learning courses assists in showcasing relevant LinkedIn Learning course recommendations. Members will be prompted to make these choices through a user-friendly interface in their feed.
API Enhancements and DMA Compliance
LinkedIn emphasises that members have the freedom to decide which services to keep connected or disconnect, with the flexibility to change preferences at any time. Even if a member opts to remain disconnected, access to all services will be retained. LinkedIn will continue to leverage profile information, excluding engagement data, to tailor experiences. Privacy remains a priority, and members can control data usage through settings in alignment with LinkedIn’s privacy policy.
In addition to user-facing changes, LinkedIn is rolling out new Application Programming Interfaces (APIs) to facilitate better access to member data. These APIs, designed to comply with DMA requirements, empower members and customers, including authorized developers, to access their LinkedIn data more efficiently. While one API is already operational, others are set to be introduced in the coming weeks, showcasing LinkedIn’s commitment to complying with DMA regulations and local laws.
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