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Regulation and compliance

Regulation and compliance

US President Introduces Executive Order to Set AI Standards

Unveiling the impact of the US AI Executive Order on B2B marketing ethics and practices.
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Regulation and compliance

International AI Safety Summit Convenes to Address Responsible Innovation

International cooperation is spotlighting the need for ethical AI strategies focused on safety, transparency and shared values.
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Regulation and compliance

Adobe and C2PA Pioneer Universal Symbol for Authentic Digital Content

Adobe and C2PA unveil a new 'icon of transparency' to validate AI-generated content. Dive in to learn more!
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Regulation and compliance

New Gmail Protections Announced to Enhance Email Security and Reduce Spam

Gmail's 2024 email security update: Unsubscribe with ease and reduce spam.
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Regulation and compliance

CMA Proposes Principles for Competitive AI Markets and Consumer Protection

CMA's review on foundation models emphasises responsible AI development and consumer protection.
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Regulation and compliance

IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising

IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
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Regulation and compliance

UK’s House of Commons Committee Highlights Twelve Governance Challenges for AI

House of Commons explores 12 key AI governance challenges affecting B2B marketing and legislation. Gain insights for your strategy.
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Regulation and compliance

Fake Online Reviews Affecting UK Businesses and Consumers

Explore the startling implications of fake reviews on UK businesses and consumers, and discover expert tips to identify and counteract this digital deceit.
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Regulation and compliance

B2B Marketing Professionals Urged to Address the Environmental Impact of Programmatic Advertising

Dive into sustainable B2B programmatic advertising. Learn how to reduce digital carbon footprints with expert insights from Crimtan.
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Regulation and compliance

AWS Launches Entity Resolution Service, Revolutionizing Identity Matching Across Industries

Discover AWS Entity Resolution: Transforming identity matching with ML-powered insights, elevating customer experiences & redefining data strategies across industries.
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Regulation and compliance

Google and Meta to Remove Canadian News Links in Response to Controversial Online News Act

Google and Meta Platforms Inc announce plans to remove Canadian news links from their platforms as Canada's Online News Act comes into effect, sparking concerns over fair revenue sharing and access to reliable news.
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B2B marketing news

Information commissioner fines two businesses over unlawful calls

ICO fines two businesses £180,000 for illegal marketing calls to businesses registered with the UK's "Do not call" register, while introducing video resources to help small businesses comply with marketing laws.
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Thought leadership

Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
Features

Can tool fatigue undermine B2B marketing performance?

Martech investment has skyrocketed in recent years. Yet despite the growing sophistication of tools and platforms, many B2B marketing...
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Guides

Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
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Sales, marketing & business skills courses and training
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