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Regulation and compliance

Regulation and compliance

French Regulatory Authority Fines Google £250 Million Over AI Practices

France's competition regulator imposed a hefty fine on Google, citing the tech giant's AI training practices.
The Editor -
Regulation and compliance

European Parliament Adopts Landmark Artificial Intelligence Act

The European Parliament has approved the Artificial Intelligence Act - here's what it's all about.
The Editor -
Regulation and compliance

Financial Sector Alert: Digital Operational Resilience Act (DORA) Mandates Immediate Action

The financial sector faces a critical juncture as the Digital Operational Resilience Act (DORA) comes into effect.
The Editor -
Regulation and compliance

LinkedIn Adapts to EU Digital Markets Act: Changes in Store for EEA and Switzerland Members

LinkedIn is gearing up for changes to its services in response to the European Union Digital Markets Act.
The Editor -
Regulation and compliance

UK Government Issues Initial Guidance for AI Regulatory Principles

The UK government has taken a step towards regulating artificial intelligence (AI) with the release of initial guidance.
The Editor -
Regulation and compliance

Google Faces US Antitrust Trial Over Digital Ads in September

Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.
The Editor -
B2B marketing news

Europe Advances Towards Groundbreaking AI Regulations

Europe takes a significant stride towards AI regulations with the endorsement of a political deal by EU countries.
The Editor -
Regulation and compliance

OLIVER Establishes Global AI Council for Responsible Adoption of Emerging Technology

OLIVER, the in-housing and marketing ecosystem specialist, has announced the formation of a global AI Council.
The Editor -
Regulation and compliance

LinkedIn Secures Legal Victory Against Inauthentic Engagement

LinkedIn recently emerged victorious in a lawsuit against inauthentic engagement.
The Editor -
Regulation and compliance

Burnout in the Spotlight: Navigating Wellbeing Challenges in UK Marketing

Uncover the challenges of burnout in UK marketing and how the industry is responding. Read our detailed analysis based on the latest CIM report.
The Editor -
Regulation and compliance

FTC Ruling on Meta: Implications for Marketing Professionals

Discover how the FTC's ruling against Meta redefines marketing strategies with a focus on privacy, ethics, and compliance in the digital marketing landscape.
The Editor -
Regulation and compliance

UK Competition Authority Ensures Fair Play: Amazon and Meta Commit to Equitable Market Practices

CMA announces latest move to level the playing field in digital markets with Amazon and Meta's new fair practice commitments.
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Thought leadership

Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
Features

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
Features

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 
Features

How AI is reshaping marketing automation in 2025

For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.
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Guides

Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.

Reviews

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
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Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
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Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
James Groves -
Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
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Sales, marketing & business skills courses and training
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