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B2B marketing news

Industry updates

New AI and Marketing Automation Study Reveals Impressive Benefits

Discover how AI and marketing automation are revolutionizing small business success. Dive into key insights and savings potential from the latest Constant Contact report.
The Editor -
Tools, software and services

Google Ads Rolls Out New Features to Boost Holiday Shopping Performance

Google Ads Introduces New Capabilities Ahead of Holiday Shopping Season
The Editor -
Industry updates

The Rising Star of AI: ChatGPT Sways Job Market and Productivity

Explore the transformative role of AI in the job market, with a focus on B2B marketing. Understand the implications of ChatGPT on job cuts, productivity, content creation, and the human touch in AI-driven customer engagement.
The Editor -
Industry updates

The future of comms, as predicted by Wild Card

PR agency Wild Card's 'The Future of Comms' report predicts the rise of adaptive strategies, AI creativity, authentic storytelling, influencer marketing, and experiential activations.
paul@blackandwhitedigital.net -
Tools, software and services

Meta, Microsoft, and Alphabet’s Q2 2023 Earnings: A Mixed Bag for Digital Ad Revenues

The second quarter of 2023 bore witness to mixed outcomes in digital ad revenues for the tech giants. Meta emerged as the winner with...
The Editor -
Marketing strategies

Unity Trust Bank Launches New Brand Focused on Ethical Banking

Unity Trust Bank, an ethical bank based in Birmingham, has unveiled a comprehensive rebrand aimed at positioning itself as the go-to financial institution for...
The Editor -
Tools, software and services

New Coverage Reporting Tool Launched for PR and SEO Professionals

Coveragely is a new PR coverage reporting tool launched to help PR & SEO pros streamline reporting, improve productivity & cut admin time. Features visual reports, metrics integration, and team collaboration.
The Editor -
Industry updates

TBD Media Group Launches Innovation and Disruption Leaders Campaign

TBD Media Group has launched the Innovation and Disruption Leaders campaign to highlight pioneers transforming industries through interviews and articles. The initiative aims to catalyze conversations around innovation and inspire future disruptors.
The Editor -
Marketing strategies

Martechfest 2023 Offers Complimentary Passes to Select Brand Marketers

Martechfest offers limited complimentary passes to qualifying brand marketers. The inaugural global marketing tech conference takes place September 6-8 in Utrecht, Netherlands. Sessions cover email, AI, attribution and more. Free tickets provide insights to drive success.
The Editor -
Industry updates

Major Transformation Underway in B2B Marketing, New Industry Report Reveals

A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
The Editor -
Tools, software and services

Facebook’s LLama 2 Promises More Efficient AI for Marketers

Facebook's LLama 2 NLP framework optimizes AI efficiency for B2B marketing applications through sparse attention, mixed precision training and more.
The Editor -
B2B marketing news

Bugcrowd Survey Finds Generative AI Unlikely to Replace Human Cybersecurity Skills Anytime Soon

Bugcrowd survey: Generative AI unlikely to replace human cybersecurity skills in the next 5 years, but can augment human capabilities. Key insights for B2B marketers.
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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