PR agency Wild Card's 'The Future of Comms' report predicts the rise of adaptive strategies, AI creativity, authentic storytelling, influencer marketing, and experiential activations.
Unity Trust Bank, an ethical bank based in Birmingham, has unveiled a comprehensive rebrand aimed at positioning itself as the go-to financial institution for...
Coveragely is a new PR coverage reporting tool launched to help PR & SEO pros streamline reporting, improve productivity & cut admin time. Features visual reports, metrics integration, and team collaboration.
TBD Media Group has launched the Innovation and Disruption Leaders campaign to highlight pioneers transforming industries through interviews and articles. The initiative aims to catalyze conversations around innovation and inspire future disruptors.
Martechfest offers limited complimentary passes to qualifying brand marketers. The inaugural global marketing tech conference takes place September 6-8 in Utrecht, Netherlands. Sessions cover email, AI, attribution and more. Free tickets provide insights to drive success.
A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
Bugcrowd survey: Generative AI unlikely to replace human cybersecurity skills in the next 5 years, but can augment human capabilities. Key insights for B2B marketers.
Uncover the key to consumer satisfaction in digital experiences as a new report reveals the demand for authentic personalization. Learn how brands can stand out in a crowded market, enhance customer loyalty, and create memorable interactions by leveraging experimentation.
Unlimited B2B revolutionizes B2B marketing by combining human understanding, storytelling, and content expertise to enhance brand storytelling, drive business performance, and optimize the buyer journey.
In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.