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B2B marketing news

Industry updates

B2B Payments Market Poised to Surpass $313.9 Billion by 2031

The B2B payments market is set for significant growth, projected to reach a staggering $313,947.8 billion by 2031.
The Editor -
Industry updates

Egress Report Reveals 94% Increase in Phishing Attacks Targeting Companies

A report reveals a surge in phishing attacks, with many falling prey to these malicious tactics in the past year.
The Editor -
Tools, software and services

LinkedIn Introduces CTV and Live Event Ads to Empower B2B Marketers

LinkedIn is rolling out new ad solutions aimed at assisting B2B marketers in connecting with decision makers.
The Editor -
Industry updates

Microsoft Leads 2024 B2B Brand Valuations, NVIDIA Emerges as Fastest-growing B2B Brand

Microsoft retains its position as the world's most valuable B2B brand, with a 60% increase in B2B brand value.
The Editor -
Regulation and compliance

Google Settles Consumer Privacy Lawsuit, Agrees to Destroy Browsing Data

Google has agreed to destroy billions of data records to settle a consumer privacy lawsuit.
The Editor -
Industry updates

Global B2B Data Sharing Market Poised for Growth

A recent study on the Global B2B Data Sharing Market sheds light on market trends, size, and forecasts up to 2030.
The Editor -
Marketing strategies

Mystery Games: A Novel Approach to Lead Generation

In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
The Editor -
B2B marketing news

Paysend and Currencycloud Forge Global Expansion Partnership

Paysend has joined forces with Currencycloud in a significant expansion deal aimed at broadening Paysend's services globally.
The Editor -
Industry updates

Global Payer Services Market Forecast 2024-2033 Unveiled

A new report sheds light on the global payer services market, providing insights into the industry's trajectory.
The Editor -
Industry updates

Europe’s B2B E-commerce Hits $1.5 Trillion, Says Billie Report

A report shows that the business-to-business (B2B) e-commerce industry in Europe soared to $1.5 trillion.
The Editor -
Marketing strategies

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor -
Tools, software and services

Unmasking Leaders Workshop: Unlock Your Leadership Potential

Leadership expert Gavin Bryce has announced the return of the second Unmasking Leaders Workshop of 2024.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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