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Marketing strategies

Marketing strategies

Unity Trust Bank Launches New Brand Focused on Ethical Banking

Unity Trust Bank, an ethical bank based in Birmingham, has unveiled a comprehensive rebrand aimed at positioning itself as the go-to financial institution for...
The Editor -
Marketing strategies

Martechfest 2023 Offers Complimentary Passes to Select Brand Marketers

Martechfest offers limited complimentary passes to qualifying brand marketers. The inaugural global marketing tech conference takes place September 6-8 in Utrecht, Netherlands. Sessions cover email, AI, attribution and more. Free tickets provide insights to drive success.
The Editor -
Marketing strategies

Consumers Find Personalized Experiences Lacking Authenticity, Finds Report

Uncover the key to consumer satisfaction in digital experiences as a new report reveals the demand for authentic personalization. Learn how brands can stand out in a crowded market, enhance customer loyalty, and create memorable interactions by leveraging experimentation.
The Editor -
Marketing strategies

International Trade Week 2023: A Prime Platform for UK Businesses to Expand Globally

ITW 2023 returns with a compelling lineup of events and resources, offering UK businesses of all sizes the chance to enhance their international trade prospects and unlock new growth opportunities.
The Editor -
Marketing strategies

LinkedIn report reveals key strategies for tech brands to connect with buyers

LinkedIn's 'Brand to Buyer' report highlights the need for B2B tech brands to differentiate themselves through personalized content and creative marketing strategies in order to effectively connect with diverse and sophisticated tech buyers.
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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