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Industry updates

Industry updates

Outdated CMS Systems Create Challenges for Major Brands During Key Holiday Period

A recent survey from enterprise tech provider Storyblok highlights significant frustrations among IT and marketing leaders.
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Industry updates

AI Unlimited Enters B2B Market with Acquisition of Resolve Debt Platform

AI Unlimited Group Inc. has announced its acquisition of Resolve Debt, a platform specialising in AI-driven debt collection.
The Editor -
Industry updates

New Research Shows Great Britain Trails Europe in Gambling Marketing Restrictions

New research highlights that Great Britain has some of the most lenient regulations on gambling marketing in Europe.
The Editor -
Industry updates

UK Marketing Budgets Freeze Amid Economic Uncertainty

The latest IPA Bellwether Report reports that UK marketing budgets have come to a standstill after a year of growth.
The Editor -
Industry updates

HeadQ Reveals Over One-Third of B2B Transactions Happen Outside Office Hours

HeadQ has released data showing that 36.7% of all B2B sales transactions are completed outside regular office hours.
The Editor -
Industry updates

Tribepad Wins Best B2B Marketing Campaign at Prolific North Awards 2024

Tribepad has won the Best B2B Marketing Campaign award at the Prolific North Marketing Awards 2024.
The Editor -
Industry updates

Growing Demand for Sustainable Products Among Younger Generations

Clear Channel UK released a new study showcasing the rising demand for sustainable products.
The Editor -
Industry updates

CCW Digital Survey Highlights Key Challenges in Achieving Omnichannel Customer Experience

In September 2024, CCW Digital conducted a survey to analyse challenges, opportunities, and priorities within the field of customer experience. The study engaged leaders across...
The Editor -
Industry updates

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
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Industry updates

Digital Self-Serve Channels to Process Over Half of Large B2B Purchases by 2025

A new report from Forrester projects that digital self-service will dominate large B2B transactions in 2025.
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Industry updates

SiGMA Europe B2B Awards Shortlist Announced for November 2024 Event

The organisers of SiGMA Europe have officially opened voting for the SiGMA Europe B2B Awards.
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B2B marketing news

TeKoda Accounting Recognised in Inc.’s 2024 Power Partner Awards

Inc., a media platform for entrepreneurs and business leaders, has announced its third annual Power Partner Awards.
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Thought leadership

Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
Features

Why some B2B brands fail to resonate (and how to fix it)

Many B2B brands struggle to strike an emotional chord with buyers. Fortunately, new research and proven frameworks can help marketers build brands that stand out and forge stronger connections.
Features

How brands are evolving their positioning in 2025

Every decade, brands evolve their positioning to capitalise on the current moment.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
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Guides

Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Guides

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.

Reviews

Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
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Why some B2B brands fail to resonate (and how to fix it)

Many B2B brands struggle to strike an emotional chord with buyers. Fortunately, new research and proven frameworks can help marketers build brands that stand out and forge stronger connections.
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Features

5 ways to differentiate your B2B brand in 2025

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Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
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Sales, marketing & business skills courses and training
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