The UK Independent Agencies' Conference 2023 returns with a focus on championing independent agencies, offering delegates insightful discussions, networking opportunities, and a lineup of industry-leading speakers centered around the theme of "Champions in the Independent Agency World."
LexisNexis report finds small law firms shifting their growth strategies towards organic expansion and client retention, while emphasizing investment in marketing and business development over technology adoption.
WordCamp Europe 2023 introduces WP Connect, a series of informal discussions aimed at fostering community engagement and connecting WordPress enthusiasts from all backgrounds.
The global market for content management systems (CMS) is projected to grow to US$27.48 billion by 2028, with a compound annual growth rate (CAGR) of approximately 6% during the forecast period of 2023-2028.
CBI survey: Unchanged optimism but declining profits in service sector, with volume growth expected for business services, stable for consumer services, persistent cost and price pressures, sixth consecutive quarter of declining profitability, employment growth, cautious investment due to demand uncertainty.
B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Built on what Xactly describes as the industry’s only composable platform, the launch marks a significant step in the company’s broader ambition to integrate Agentic AI throughout the revenue lifecycle.
A new report has cast fresh doubt on the effectiveness of leading digital ad verification vendors, raising concerns among B2B marketers over the reliability of tools designed to prevent wasted ad spend on bot traffic.