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Industry updates

Industry updates

MiQ Enhances Digital Advertising Sphere with Strategic Acquisition of Grasp

Explore MiQ's strategic acquisition of Grasp, revolutionizing digital advertising with cutting-edge media governance technology.
The Editor -
Industry updates

Tech Trailblazers Awards Announces Finalists for Enterprise Technology Startups

The Tech Trailblazers Awards, a premier global recognition platform for enterprise technology startups, has announced the finalists for its 12th edition. The awards spotlight...
The Editor -
Industry updates

Seismic Report Highlights the Impact of AI on Sales and Revenue Growth

Discover Seismic's report on AI's impact on GTM strategies, predicting a 23% revenue boost and the future of sales enablement technology.
The Editor -
Industry updates

E-commerce OS MarketLeap Raises €2.6M to Empower Global Brand Expansion

Explore MarketLeap's journey in raising €2.6M to transform global e-commerce expansion for brands with their pioneering AI-driven platform.
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Industry updates

Economic Downturn Challenges Brand Leaders More than Pandemic Peak

CMOs navigate economic challenges to ensure brand resilience. Discover their strategies and investment priorities.
The Editor -
Industry updates

UK Marketers Share Insights on AI Adoption and Challenges

Explore UK marketers' take on AI adoption, challenges, and opportunities in marketing
The Editor -
Industry updates

Aqueous Digital’s Marketing Director Honoured at Prolific North Marketing Awards

Discover Kristian Bentham's journey to 'Marketer of the Year' at the 2023 Prolific North Marketing Awards and Aqueous Digital's rise in the industry.
The Editor -
Industry updates

Alphabet Q3 Earnings Showcase AI Innovation for Marketers

Discover what Alphabet's Q3 2023 earnings report means for digital marketers and advertisers utilizing Google's advertising and AI capabilities.
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Industry updates

MediaLink Unveils The Marketer’s Forecast for 2024 at Advertising Week NY

Strategic advisory firm MediaLink has announced the release of their latest global study, "The Marketer’s Forecast 2024 (TMF24)." The comprehensive research, which surveyed over...
The Editor -
Industry updates

Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey

Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.
The Editor -
Industry updates

Enchant Agency and Four Seasons Health Care Group Celebrate Nomination for Klaviyo’s The Klicks Awards

Enchant Agency and FSHC's innovative collaboration earns them a nomination at Klaviyo’s The Klicks Awards. Explore their B2B email marketing success.
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Industry updates

Rhotic Media Triumphs at the UK Social Mobility Awards

Rhotic Media triumphs at the UK Social Mobility Awards for championing diverse talent in financial journalism.
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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