Strategic advisory firm MediaLink has announced the release of their latest global study, "The Marketer’s Forecast 2024 (TMF24)." The comprehensive research, which surveyed over...
Vudoo set for global expansion and has a vision for the future of content commerce. Nathalie Curtis-Lethbridge, the new Global Chief Growth Officer leading the way.
Ellos Group, Jellyfish, and Brandtech forge a partnership to boost brand recognition and market share in Northern Europe through strategic digital marketing.
It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?