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Industry updates

Lenovo COO Predicts AI and IT Transformation Trends for 2024

Linda Yao, Chief Operating Officer and Head of Strategy at Lenovo, shares her predictions for 2024.

PMG Expands European Presence with Strategic Acquisition of UK’s RocketMill

Explore PMG's strategic move into Europe with the acquisition of UK's RocketMill, transforming the digital marketing industry.

B2B Buyers Take Charge: 6sense Report Unveils Critical Insights

The 2023 B2B Buyer Experience Report by 6sense revealed a significant advantage wielded by buyers in B2B.

MARCO Announces the Second Edition of the Country Brand Awards

Uncover the 2024 Country Brand Awards by MARCO: Recognizing global leaders in business and tourism branding. Dive into the insightful details now.

Integrating Marketing and Communications: Insights from Muck Rack’s 2024 Leadership Survey

Explore key B2B marketing and communications trends from Muck Rack's 2024 survey, highlighting evolving leadership roles and strategies.

GOA Marketing Welcomes Industry Leader Andy Stevens as Executive Chairman

Explore the impact of Andy Stevens joining GOA Marketing as Executive Chairman, shaping the future of B2B marketing.

Captify Bolsters Leadership Team with Key Appointments in North America and Marketing Divisions

Explore Captify's strategic leadership changes set to innovate B2B marketing and digital advertising.

Cause UK Attains Prestigious B Corp Certification

Explore Cause UK's journey to B Corp excellence, a testament to their commitment to social responsibility and environmental stewardship

New Leadership at the Forefront of AI: Arm Holdings plc Announces Ami Badani as New CMO

Explore Ami Badani's journey as the new CMO of Arm Holdings plc and how her expertise will drive AI technology and marketing in the semiconductor industry.

The Transformation of Advertising: AI’s Role in Programmatic Marketing

The advertising landscape has undergone a substantial shift due to technological advancements, particularly in the realm of Artificial Intelligence (AI). This change is most...

Stellarmann Enhances Marketing Team with Key Senior Appointment

Stellarmann make strategic move with appointment of Susie Lee-Kilgariff to lead their marketing, driving growth and transformation in the B2B sector.

MiQ Enhances Digital Advertising Sphere with Strategic Acquisition of Grasp

Explore MiQ's strategic acquisition of Grasp, revolutionizing digital advertising with cutting-edge media governance technology.

Thought leadership

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.

Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.
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Guides

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.

Reviews

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
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Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.