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Tools, software and services

Tools, software and services

B2B Payments Market Projected to Reach $3.53 Trillion by 2033

The global B2B payments transaction market is on a trajectory to hit approximately USD 3.53 trillion by 2033.
The Editor -
Tools, software and services

RevSure Joins LinkedIn Marketing Partner Program as Certified Attribution Solution

RevSure, a full-funnel attribution solution for B2B marketing teams, announced its integration with LinkedIn Marketing Solutions.
The Editor -
Tools, software and services

Zoom Enhances Security with Post-Quantum End-to-End Encryption for Zoom Workplace

Zoom has globally launched post-quantum end-to-end encryption (E2EE) for Zoom Meetings.
The Editor -
Tools, software and services

AI Safety Institute Unveils New Platform to Strengthen AI Safety Evaluations

The AI Safety Institute launched a testing platform, Inspect, aimed at bolstering AI safety evaluations.
The Editor -
B2B marketing news

UK Govt Data Breaches Surge Raises Cybersecurity Concerns

A surge in financial data breaches affecting the UK central government is raising cybersecurity concerns.
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Tools, software and services

Oktopost Introduces Gamification Engine for Enhanced Employee Advocacy

Oktopost unveiled its Advocacy Gamification Engine, a tool to invigorate employee advocacy programmes.
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Tools, software and services

CLOWD9 Partners with tell.money for Enhanced CoP Services

CLOWD9 and tell.money announced a partnership to revolutionise Confirmation of Payee (CoP).
The Editor -
Tools, software and services

Overcast HQ Introduces Revolutionary Generative AI Solutions for Video Asset Management

Overcast HQ has unveiled groundbreaking Generative AI capabilities designed for video asset managers.
The Editor -
Tools, software and services

Paystand Acquires Teampay to Elevate B2B Payments

Paystand has announced the acquisition of Teampay, to bolster its B2B payments capabilities.
The Editor -
Tools, software and services

Forrit Report: 87% of Business Leaders Warn of Internet Chaos Stunting Metaverse and Web 3.0

Most senior marketers and tech leaders fear the current state of the internet will impede the evolution of Web 3.0.
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Tools, software and services

Artificial Intelligence in Social Media Market Booms

The global market for Artificial Intelligence (AI) in social media is on an upward trajectory, a new report shows.
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Tools, software and services

LinkedIn Introduces CTV and Live Event Ads to Empower B2B Marketers

LinkedIn is rolling out new ad solutions aimed at assisting B2B marketers in connecting with decision makers.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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