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Tools, software and services

Tools, software and services

Marketers Back Google’s Third-Party Cookie Extension Despite Consumer Concerns

A study highlights differing attitudes between businesses and consumers on the use of third-party cookies for online advertising.
The Editor -
Tools, software and services

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
The Editor -
Tools, software and services

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
The Editor -
Tools, software and services

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
The Editor -
Tools, software and services

ServiceNow and Zoom Announce Alliance to Boost Productivity with AI Integration

Zoom and ServiceNow revealed a strategic partnership aimed at transforming enterprise productivity.
The Editor -
Tools, software and services

LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth

LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.
The Editor -
Tools, software and services

Generative AI Awareness Reaches 83% in the UK, Environmental Concerns Rise

A new survey has revealed that 83% of UK adults are now aware of or have used GenAI tools.
The Editor -
Tools, software and services

AI Voice Generator Market Set to Reach $20.4 Billion by 2030

The AI Voice Generator Market is projected to grow significantly, reaching USD 20.4 billion by 2030.
The Editor -
Tools, software and services

AI-Powered Social Media Management App Seeks to Transform Marketing for 300 Million Micro-Businesses

Hookle has launched an app aimed at simplifying social media management for micro-businesses.
The Editor -
Tools, software and services

Sprout Social Launches New AI-Powered Innovations to Enhance Marketer Efficiency

Sprout Social has introduced a series of updates aimed at streamlining marketing processes.
The Editor -
B2B marketing news

Zoom Reports Solid Q2 FY2025 Results with Strong AI-Driven Growth

Zoom Video Communications, Inc. has announced its financial results for the second fiscal quarter ending July 31, 2024.
The Editor -
Tools, software and services

Expert Marketing Advisors Launches New Marketing Package for Early-Stage Startups

Expert Marketing Advisors has introduced a new Early-Stage Startup Launch package.
The Editor -
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Thought leadership

Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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Guides

Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

Reviews

Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
Tom Wilson -
B2B marketing news

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
The Editor -
B2B marketing news

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
The Editor -

Sales, marketing & business skills courses and training
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bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

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