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Tools, software and services

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.

ServiceNow and Zoom Announce Alliance to Boost Productivity with AI Integration

Zoom and ServiceNow revealed a strategic partnership aimed at transforming enterprise productivity.

LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth

LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.

Generative AI Awareness Reaches 83% in the UK, Environmental Concerns Rise

A new survey has revealed that 83% of UK adults are now aware of or have used GenAI tools.

AI Voice Generator Market Set to Reach $20.4 Billion by 2030

The AI Voice Generator Market is projected to grow significantly, reaching USD 20.4 billion by 2030.

AI-Powered Social Media Management App Seeks to Transform Marketing for 300 Million Micro-Businesses

Hookle has launched an app aimed at simplifying social media management for micro-businesses.

Sprout Social Launches New AI-Powered Innovations to Enhance Marketer Efficiency

Sprout Social has introduced a series of updates aimed at streamlining marketing processes.

Zoom Reports Solid Q2 FY2025 Results with Strong AI-Driven Growth

Zoom Video Communications, Inc. has announced its financial results for the second fiscal quarter ending July 31, 2024.

Expert Marketing Advisors Launches New Marketing Package for Early-Stage Startups

Expert Marketing Advisors has introduced a new Early-Stage Startup Launch package.

Generative AI Transforming B2B Sales: The Role of AI Sales Agents

Generative AI is making significant strides in the B2B sales landscape, with AI sales agents emerging as key players.

Digital Human Avatar Services Market Expected to Reach $109.81 Billion by 2032

The global digital human avatar services market is projected to reach USD 109.81 billion by 2032.

Thought leadership

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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Guides

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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