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B2B marketing news

Astrad introduces “major” ABM upgrades

Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
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B2B marketing news

LocaliQ launches AI-driven lead management solution

The SaaS lead management solution uses AI for automation, lead prioritisation, and reporting to help businesses streamline conversions.
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B2B marketing news

RCS Business Messaging expands to iOS

Three UK and Virgin Media O2 have enabled RCS Business Messaging on iOS, allowing brands to reach iPhone and Android users through interactive, secure messages.
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B2B marketing news

LinkedIn updates ad attribution models to provide more accurate performance insights

LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.
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B2B marketing news

Tenovos partners with Amazon to save clients “millions” in marketing costs

The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.
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B2B marketing news

Academy launched to equip UK professionals with AI skills

Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe Digital Academy’s global initiative to help 30 million...
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B2B marketing news

Storyblok launches platform to address digital content management challenges

Storyblok has introduced Storyblok Labs, a new platform designed to help marketers and developers tackle the growing complexities of content management. The platform provides...
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Tools, software and services

Customers struggle to differentiate AI-generated and human-written reviews

Customers struggle to distinguish between product reviews written by humans and those generated by AI tools.
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Tools, software and services

AI Adoption Surges as Enterprises Shift Customer Engagement Strategies

New research highlights a significant shift in how large enterprises approach customer engagement.
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Tools, software and services

Marketers Back Google’s Third-Party Cookie Extension Despite Consumer Concerns

A study highlights differing attitudes between businesses and consumers on the use of third-party cookies for online advertising.
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Tools, software and services

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
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Tools, software and services

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
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Thought leadership

Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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B2B marketing news

LinkedIn reports continued growth and increased video engagement

LinkedIn has announced it has surpassed 1.2 billion members globally, reinforcing its position as the leading social platform for professional audiences.
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Sales, marketing & business skills courses and training
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