type here...
Search
B2B Marketer Header

Tools, software and services

B2B marketing news

Vidyard launches AI-powered Video Sales Agent to automate personalised outreach

Vidyard’s new AI-powered Video Sales Agent helps sales reps automate personalized video messaging, enhancing engagement and improving conversion rates.
The Editor -
B2B marketing news

Astrad introduces “major” ABM upgrades

Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
The Editor -
B2B marketing news

LocaliQ launches AI-driven lead management solution

The SaaS lead management solution uses AI for automation, lead prioritisation, and reporting to help businesses streamline conversions.
The Editor -
B2B marketing news

RCS Business Messaging expands to iOS

Three UK and Virgin Media O2 have enabled RCS Business Messaging on iOS, allowing brands to reach iPhone and Android users through interactive, secure messages.
The Editor -
B2B marketing news

LinkedIn updates ad attribution models to provide more accurate performance insights

LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.
The Editor -
B2B marketing news

Tenovos partners with Amazon to save clients “millions” in marketing costs

The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.
The Editor -
B2B marketing news

Academy launched to equip UK professionals with AI skills

Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe Digital Academy’s global initiative to help 30 million...
The Editor -
B2B marketing news

Storyblok launches platform to address digital content management challenges

Storyblok has introduced Storyblok Labs, a new platform designed to help marketers and developers tackle the growing complexities of content management. The platform provides...
The Editor -
Tools, software and services

Customers struggle to differentiate AI-generated and human-written reviews

Customers struggle to distinguish between product reviews written by humans and those generated by AI tools.
The Editor -
Tools, software and services

AI Adoption Surges as Enterprises Shift Customer Engagement Strategies

New research highlights a significant shift in how large enterprises approach customer engagement.
The Editor -
Tools, software and services

Marketers Back Google’s Third-Party Cookie Extension Despite Consumer Concerns

A study highlights differing attitudes between businesses and consumers on the use of third-party cookies for online advertising.
The Editor -
Tools, software and services

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
The Editor -
1...345...14Page 4 of 14

Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
- Advertisement -

Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
- Advertisement -

You might also likeRELATED
Recommended to you

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv