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B2B marketing news

Astrad introduces “major” ABM upgrades

Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
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B2B marketing news

LocaliQ launches AI-driven lead management solution

The SaaS lead management solution uses AI for automation, lead prioritisation, and reporting to help businesses streamline conversions.
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B2B marketing news

RCS Business Messaging expands to iOS

Three UK and Virgin Media O2 have enabled RCS Business Messaging on iOS, allowing brands to reach iPhone and Android users through interactive, secure messages.
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B2B marketing news

LinkedIn updates ad attribution models to provide more accurate performance insights

LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.
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B2B marketing news

Tenovos partners with Amazon to save clients “millions” in marketing costs

The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.
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B2B marketing news

Academy launched to equip UK professionals with AI skills

Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe Digital Academy’s global initiative to help 30 million...
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B2B marketing news

Storyblok launches platform to address digital content management challenges

Storyblok has introduced Storyblok Labs, a new platform designed to help marketers and developers tackle the growing complexities of content management. The platform provides...
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Tools, software and services

Customers struggle to differentiate AI-generated and human-written reviews

Customers struggle to distinguish between product reviews written by humans and those generated by AI tools.
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Tools, software and services

AI Adoption Surges as Enterprises Shift Customer Engagement Strategies

New research highlights a significant shift in how large enterprises approach customer engagement.
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Tools, software and services

Marketers Back Google’s Third-Party Cookie Extension Despite Consumer Concerns

A study highlights differing attitudes between businesses and consumers on the use of third-party cookies for online advertising.
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Tools, software and services

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
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Tools, software and services

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
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Thought leadership

Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
Features

Can tool fatigue undermine B2B marketing performance?

Martech investment has skyrocketed in recent years. Yet despite the growing sophistication of tools and platforms, many B2B marketing...
Thought leadership

AI is grabbing the headlines. But is it grabbing you?

If there’s one certainty about the rise of AI in public relations, it’s that AI has the potential to split thinking in our industry, writes Jane Whitham, Director at Altitude PR.
Features

Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.
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Guides

Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.

Reviews

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
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TMPR strengthens senior team with new PR & communications lead

B2B PR and marketing agency TMPR has appointed Steve...
The Editor -
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
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Sales, marketing & business skills courses and training
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