Qualified has unveiled Piper for Marketo, an AI-powered SDR agent designed to help Adobe Marketo Engage customers convert leads at scale and maximise their marketing automation investment.
Launched at the Adobe Summit: The Digital Experience Conference, the new AI-driven solution is already being used by companies including Brex, Box, Clari, Plaid, and SUSE.
Marketo Engage is widely used by B2B marketers to manage omni-channel campaigns, nurture leads, and generate new prospects. However, traditional sales development representative (SDR) teams often struggle with high costs, limited capacity, and scalability issues. Kraig Swensrud, founder and CEO of Qualified and former CMO of Salesforce, highlighted how human-led SDR processes leave significant pipeline opportunities untapped.
“Marketing campaigns generate more leads than SDRs can handle. At an average $100,000 salary per SDR, scaling teams is expensive. Limited headcount forces SDRs to focus on high-intent leads, leaving 73% of inbound leads unanswered. This traditional approach is manual, inefficient, and unscalable, leaving marketers unable to convert their hard-earned leads into pipeline, despite significant upfront investment.”
Automating lead conversion at scale
Piper for Marketo acts as an always-on SDR agent, using Marketo Engage data, campaign engagement insights, and lead-level information to autonomously manage and convert leads. The AI-driven agent can engage prospects instantly, surface relevant offers, answer questions, schedule meetings, and send follow-up emails—functioning like a company’s most successful human SDR, but at scale.
Swensrud believes that integrating AI-driven SDR capabilities with Marketo Engage will transform lead conversion.
“Adobe’s Marketo Engage is the backbone of the most sophisticated B2B marketing organisations,” he said. “Now, with Piper the AI SDR, Marketo Engage customers autonomously convert leads at scale with an AI SDR agent. Combining these two platforms together unlocks massive efficiency, pipeline, and value for CMOs everywhere.”
Adoption among leading B2B brands
Hundreds of companies are already using Piper for Marketo Engage, including Brex, Box, Clari, Plaid, SUSE, Demandbase, Greenhouse Software, Crunchbase, SmartRecruiters, Matterport, Litmus, and LogicMonitor.
By automating lead qualification and follow-ups, Piper for Marketo aims to accelerate revenue growth, reduce reliance on human SDRs, and improve conversion rates for businesses looking to optimise their sales and marketing pipeline.
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