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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

Artificial Intelligence Platform ChatGPT Demonstrates Left-Wing Bias, Reveals University Study

University of East Anglia Claims to have Uncovered Left-Wing Bias in ChatGPT's AI Responses.
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Tools, software and services

MarCloud Consulting Partners with Sinch to Enhance Global Marketing Automation Efforts

In a strategic move aimed at bolstering its global marketing automation endeavors, MarCloud Consulting, a prominent marketing automation consultancy and technology firm, has officially...
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Tools, software and services

Bark Street Digital Launches BSD Legal to Provide Tailored Legal Marketing Solutions

Discover how BSD Legal's tailored strategies are reshaping the legal marketing landscape. Dive into our latest article for insights on standing out in the competitive world of law firms.
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Industry updates

Hootsuite Appoints Elina Vilk as Chief Marketing Officer to Drive Customer-Centric Social Innovation

Hootsuite, the global frontrunner in social media management, has unveiled Elina Vilk as its new Chief Marketing Officer (CMO). This strategic move adds to...
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Marketing strategies

“Big in America”: A New Documentary Series to Boost UK Exports on LinkedIn Live Events

‘Big in America’: UK SMEs' journey to conquer the US market, showcased on LinkedIn’s ‘Live Events’.
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Regulation and compliance

AWS Launches Entity Resolution Service, Revolutionizing Identity Matching Across Industries

Discover AWS Entity Resolution: Transforming identity matching with ML-powered insights, elevating customer experiences & redefining data strategies across industries.
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Industry updates

New AI and Marketing Automation Study Reveals Impressive Benefits

Discover how AI and marketing automation are revolutionizing small business success. Dive into key insights and savings potential from the latest Constant Contact report.
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Tools, software and services

Google Ads Rolls Out New Features to Boost Holiday Shopping Performance

Google Ads Introduces New Capabilities Ahead of Holiday Shopping Season
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Must read

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
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