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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Green Fulfilment Expands Operations and Focuses on TikTok and Spotify Sellers in 2024

Green Fulfilment, a prominent player in the e-commerce fulfilment sector, will expand its operations in 2024.
The Editor -
B2B marketing news

North East’s Premier Tech Festival, TechNExt, Makes a Triumphant Return for 2024

TechNExt, the esteemed technology festival in the North East, is all set to make a comeback in 2024.
The Editor -
Industry updates

Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos

The banking sector anticipates another year of transformation and innovation.
The Editor -
B2B marketing news

Google Settles $5 Billion Lawsuit Over ‘Incognito’ Mode Data Tracking

Google has agreed to a settlement in a consumer privacy lawsuit demanding at least $5 billion in damages.
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Industry updates

Lenovo COO Predicts AI and IT Transformation Trends for 2024

Linda Yao, Chief Operating Officer and Head of Strategy at Lenovo, shares her predictions for 2024.
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Regulation and compliance

LinkedIn Secures Legal Victory Against Inauthentic Engagement

LinkedIn recently emerged victorious in a lawsuit against inauthentic engagement.
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Marketing strategies

GEO vs. Traditional SEO: Report Helps Marketers Navigate the Shift

Revolutionize your SEO approach with GEO. Explore effective strategies for the AI-driven digital marketing landscape.
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Tools, software and services

LoopMe’s AI Breakthrough: Securing Two Patents in Intelligent Advertising Marketplace

Explore LoopMe's innovative AI patents transforming programmatic advertising, enhancing bid efficiency and promoting sustainable practices.
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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