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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Marketing strategies

GoodFirms Survey Reveals 87.7% of Businesses Engage in YouTube Marketing

GoodFirms has published its latest survey report to provide insights into YouTube marketing strategies.
The Editor -
B2B marketing news

CMC Markets Study Reveals: A Quarter of Retail Traders Eye Quitting Day Jobs

CMC Markets unveiled its latest report, 'Retail Trading Trends 2024: The rise of influencers, AI and US centricity'.
The Editor -
B2B marketing news

CRM Team Global Receives Prestigious King’s Award for Enterprise

CRM Team Global Limited has received the King’s Award for Enterprise in International Trade.
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Tools, software and services

AI Safety Institute Unveils New Platform to Strengthen AI Safety Evaluations

The AI Safety Institute launched a testing platform, Inspect, aimed at bolstering AI safety evaluations.
The Editor -
B2B marketing news

UK Govt Data Breaches Surge Raises Cybersecurity Concerns

A surge in financial data breaches affecting the UK central government is raising cybersecurity concerns.
The Editor -
Tools, software and services

Oktopost Introduces Gamification Engine for Enhanced Employee Advocacy

Oktopost unveiled its Advocacy Gamification Engine, a tool to invigorate employee advocacy programmes.
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Tools, software and services

CLOWD9 Partners with tell.money for Enhanced CoP Services

CLOWD9 and tell.money announced a partnership to revolutionise Confirmation of Payee (CoP).
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Industry updates

London Partner Pulse Unconference: Empowering B2B Partnerships Professionals

BuyerForesight and Common Sense Conferences unveil the London Partner Pulse Unconference.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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