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The Editor

http://theb2bmarketer.pro/
The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

RevSure Joins LinkedIn Marketing Partner Program as Certified Attribution Solution

RevSure, a full-funnel attribution solution for B2B marketing teams, announced its integration with LinkedIn Marketing Solutions.
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Industry updates

TapClicks and Advisr Extend Partnership to Unify Sales and Marketing Operations

TapClicks announced the extension of its partnership with Advisr, sales operating system for B2B enterprises.
The Editor -
Marketing strategies

Study Reveals Growing Role of AI in Marketing Strategies for 2024

The CMO Council unveiled findings from the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ study.
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Tools, software and services

Zoom Enhances Security with Post-Quantum End-to-End Encryption for Zoom Workplace

Zoom has globally launched post-quantum end-to-end encryption (E2EE) for Zoom Meetings.
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Industry updates

70% of CMOs Severely Underutilise Marketing Technology Due to Strategic Skills Deficit

An annual survey reveals that 70% of CMOs use less than half of their marketing technology stack.
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Regulation and compliance

LinkedIn adopts C2PA standard for content authenticity

LinkedIn has announced the integration of the C2PA technology into its platform.
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Industry updates

B2B Digital Payment Market: Size, Share, and Growth Analysis for 2024-2033

The Business Research Company has released its updated "B2B Digital Payment Global Market Report 2024".
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Marketing strategies

Storyblok Anticipates Enhanced User Experience Amidst Cookie Crumble

As Google continues its removal of third-party cookies, Storyblok predicts a shift.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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