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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Tech Trailblazers Awards Announces New Judges for 2024 Panel

The Tech Trailblazers Awards has announced the addition Ian Ellis and Chris Holscher to its 2024 judging panel.
The Editor -
Industry updates

QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills

QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor -
Industry updates

Future of B2B Ecosystem Brightens with Continuation of Third-Party Cookies

The announcement that third-party cookies will remain in use has generated optimism in the B2B ecosystem.
The Editor -
Industry updates

Global B2B Payments Market to Reach $3924.8 Billion by 2032

The Global B2B Payments Market, valued at USD 1720.2 billion in 2023, is projected to grow to USD 3924.8 billion by 2032.
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B2B marketing news

Demandbase Named Leader in B2B Revenue Marketing Platforms by Forrester

Demandbase has been designated a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024".
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Tools, software and services

New Research Highlights Blind Spots in Influence of Generative AI on Professional Tasks

New research reveals that people often underestimate the influence of Generative AI (Gen AI) on their work.
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Marketing strategies

Global Email Marketing Software Market Sees Robust Growth

The global email marketing software market has seen substantial growth in 2024.
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Industry updates

DemandScience Secures 26 G2 Summer 2024 Awards

DemandScience has announced the achievement of 26 additional awards in G2’s Summer 2024 reports.
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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