Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses convert visibility into customer bookings.
Blending digital advertising with targeted direct mail, the turnkey offering is designed for industries such as dental clinics, auto repair shops, medspas and law firms.
The move is part of Zynova’s broader B2B growth strategy and responds to a persistent challenge facing local service providers: how to consistently attract high-quality leads in increasingly competitive markets. The company’s hybrid approach combines search and social media campaigns with physical mailers, such as gift card-style inserts and envelope drops, to encourage both awareness and consumer action.
“Most small businesses experience a disconnect between online traffic and actual bookings,” said a Zynova spokesperson. “Our hybrid model addresses that by coupling digital strategies with tangible outreach – putting value directly in consumers’ hands and driving measurable results.”
Operating on a turnkey model, Zynova’s service begins with market mapping and strategy consultation. Clients receive tailored marketing plans, benchmark comparisons, and real-time analytics once campaigns go live. The programme includes call tracking and performance updates to help clients understand and optimise outcomes.
Zynova’s direct mail formats include high-engagement options such as plastic card mailers, designed to resemble gift cards and drive redemption. These are coordinated with digital advertising to maintain timing and consistency across channels. Campaigns are often geo-targeted or segmented by demographic, ensuring precise outreach.
The service is built for business owners focused on bookings, calls, and walk-ins rather than traditional marketing metrics. “Our clients aren’t chasing impressions or likes – they want the phone to ring,” the spokesperson added.
This initiative marks a significant evolution in Zynova’s strategy, aligning with a wider shift toward hybrid marketing models for small business. As marketing budgets tighten and competition intensifies, coordinated digital and physical outreach is becoming more important for businesses working with tight margins and short sales cycles.
Founded in Houston, Zynova now works with hundreds of small businesses across the US. Its core capabilities span digital advertising, software development, and direct mail production – all managed in-house. The firm focuses on transparency and client control, with no long-term contracts and dedicated strategists assigned to each account.
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