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B2B marketing news

SalesboxAI launches AI-powered agents

SalesboxAI has introduced a new AI-powered solution designed to help B2B sales teams move beyond traditional web tracking by identifying anonymous visitors, uncovering entire...
The Editor -
B2B marketing news

Pipeline360, Expert Network launch DaaS solution

The collaboration combines Pipeline360’s branded demand services with The Expert Network’s content and creative expertise to support clients’ entire demand generation process, from strategy and execution to performance measurement.
The Editor -
B2B marketing news

LinkedIn enhances ad targeting and attribution with improved CRM integration

LinkedIn has introduced updates to its ad targeting and attribution tools, aiming to help marketers more effectively reach their target audiences and better demonstrate return on investment.
The Editor -
Features

2025 predictions: Which trends Will have an impact next year?

As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?
Brian Plackis-Cheng -
Features

Lack of innovation is costing banks dearly

Gen Zers expect banking services to be accessible on mobile devices, enabling them to open accounts, pay bills, and more.
Jerome Tillotson -
B2B marketing news

MarTech Breakthrough Awards Honour Innovators in Marketing Technology

MarTech Breakthrough has announced the winners of its seventh annual MarTech Breakthrough Awards.
The Editor -
B2B marketing news

Digital Human Avatar Services Market Expected to Reach $109.81 Billion by 2032

The global digital human avatar services market is projected to reach USD 109.81 billion by 2032.
The Editor -
B2B marketing news

B2B Marketing Software Market Anticipated for Significant Growth

The Global B2B Marketing Software market is projected to witness a significant growth.
The Editor -
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Latest news

Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news

B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

Must read

Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

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