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B2B marketing news

SalesboxAI launches AI-powered agents

SalesboxAI has introduced a new AI-powered solution designed to help B2B sales teams move beyond traditional web tracking by identifying anonymous visitors, uncovering entire...
The Editor -
B2B marketing news

Pipeline360, Expert Network launch DaaS solution

The collaboration combines Pipeline360’s branded demand services with The Expert Network’s content and creative expertise to support clients’ entire demand generation process, from strategy and execution to performance measurement.
The Editor -
B2B marketing news

LinkedIn enhances ad targeting and attribution with improved CRM integration

LinkedIn has introduced updates to its ad targeting and attribution tools, aiming to help marketers more effectively reach their target audiences and better demonstrate return on investment.
The Editor -
Thought leadership

2025 predictions: Which trends Will have an impact next year?

As we head towards 2025 with growth seemingly back on the agenda, what trends will continue to have an impact?
Brian Plackis-Cheng -
Thought leadership

Lack of innovation is costing banks dearly

Gen Zers expect banking services to be accessible on mobile devices, enabling them to open accounts, pay bills, and more.
Jerome Tillotson -
Industry updates

MarTech Breakthrough Awards Honour Innovators in Marketing Technology

MarTech Breakthrough has announced the winners of its seventh annual MarTech Breakthrough Awards.
The Editor -
Tools, software and services

Digital Human Avatar Services Market Expected to Reach $109.81 Billion by 2032

The global digital human avatar services market is projected to reach USD 109.81 billion by 2032.
The Editor -
Tools, software and services

B2B Marketing Software Market Anticipated for Significant Growth

The Global B2B Marketing Software market is projected to witness a significant growth.
The Editor -
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Latest news

B2B marketing news

Xactly expands AI-powered SPM offering

Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve...
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B2B marketing news

New agency PRace aims to ‘shake up’ B2B marketing

Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated,...
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Must read

Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How AI is reshaping marketing automation in 2025

For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.

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