SalesboxAI has introduced a new AI-powered solution designed to help B2B sales teams move beyond traditional web tracking by identifying anonymous visitors, uncovering entire...
The collaboration combines Pipeline360’s branded demand services with The Expert Network’s content and creative expertise to support clients’ entire demand generation process, from strategy and execution to performance measurement.
LinkedIn has introduced updates to its ad targeting and attribution tools, aiming to help marketers more effectively reach their target audiences and better demonstrate return on investment.
Announced by Adobe this week, the move sees Lumen using generative AI to accelerate campaign delivery and enhance relevance across its B2B buyer journeys.
A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies