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Tag:Salesforce

B2B marketing news

Salesforce unveils Marketing Cloud Next

Salesforce has unveiled Marketing Cloud Next, a major upgrade to its flagship platform that introduces autonomous AI agents designed to independently manage and optimise B2B marketing campaigns.
The Editor -
Industry updates

Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills

Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
The Editor -
Tools, software and services

Sabio Group Unveils New Salesforce Practice to Strengthen Customer Experience Solutions

Sabio Group's new Salesforce Practice – a game-changer in customer experience and digital transformation.
The Editor -
Tools, software and services

MarCloud Consulting Partners with Sinch to Enhance Global Marketing Automation Efforts

In a strategic move aimed at bolstering its global marketing automation endeavors, MarCloud Consulting, a prominent marketing automation consultancy and technology firm, has officially...
The Editor -
Tools, software and services

Salesforce Fuels UK’s AI-driven Digital Transformation with $4 Billion Investment

Salesforce's Strategic Investments and Price Adjustment: Fuelling UK Digital Transformation and Global AI Innovation
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

FourthWall appoints new client lead

FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on...
B2B marketing news

Poor-quality lead data ‘still plaguing B2B marketers’

Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant,...

Must read

Features

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.
Features

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.

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