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Tag:Public Relations

Thought leadership

AI is grabbing the headlines. But is it grabbing you?

If there’s one certainty about the rise of AI in public relations, it’s that AI has the potential to split thinking in our industry, writes Jane Whitham, Director at Altitude PR.
Jane Whitham -
Marketing strategies

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
The Editor -
Industry updates

PRA Public Relations Named Among Top 30 Global Agencies

PRA Public Relations has been recognised as one of the Top 30 Global Public Relations Agencies by DesignRush.
The Editor -
Marketing strategies

Digital PR Expert Shares Pro Tips for Media Pitching Success

Pitching to the media is a vital aspect of digital PR and media relations. So, how can you be sure to get it right?
The Editor -
Marketing strategies

Majority of UK Businesses Overlooking PR in Marketing Strategies

A recent survey has unveiled a surprising trend: 88% of UK businesses are neglecting PR as a marketing strategy.
The Editor -
Marketing strategies

Study Reveals: ‘Well-Intentioned’ Brands Garner More Feedback Post-Incidents

Brands perceived as caring and friendly receive more feedback following product incidents, research finds.
The Editor -
B2B marketing news

Trustist Awarded Carbon Neutral Certificate

Trustist, an online reputation management platform, has achieved Carbon Neutral Certification.
The Editor -
Marketing strategies

How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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