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Tag:Public Relations

Thought leadership

AI is grabbing the headlines. But is it grabbing you?

If there’s one certainty about the rise of AI in public relations, it’s that AI has the potential to split thinking in our industry, writes Jane Whitham, Director at Altitude PR.
Jane Whitham -
Marketing strategies

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
The Editor -
Industry updates

PRA Public Relations Named Among Top 30 Global Agencies

PRA Public Relations has been recognised as one of the Top 30 Global Public Relations Agencies by DesignRush.
The Editor -
Marketing strategies

Digital PR Expert Shares Pro Tips for Media Pitching Success

Pitching to the media is a vital aspect of digital PR and media relations. So, how can you be sure to get it right?
The Editor -
Marketing strategies

Majority of UK Businesses Overlooking PR in Marketing Strategies

A recent survey has unveiled a surprising trend: 88% of UK businesses are neglecting PR as a marketing strategy.
The Editor -
Marketing strategies

Study Reveals: ‘Well-Intentioned’ Brands Garner More Feedback Post-Incidents

Brands perceived as caring and friendly receive more feedback following product incidents, research finds.
The Editor -
B2B marketing news

Trustist Awarded Carbon Neutral Certificate

Trustist, an online reputation management platform, has achieved Carbon Neutral Certification.
The Editor -
Marketing strategies

How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor -
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Latest news

B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
B2B marketing news

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.

Must read

Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

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