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Industry updates

Microsoft Reports Strong Third Quarter Results Driven by Cloud Growth

Microsoft Corp. has announced its third-quarter results for the period ended March 31, 2024.
The Editor -
Industry updates

Microsoft Leads 2024 B2B Brand Valuations, NVIDIA Emerges as Fastest-growing B2B Brand

Microsoft retains its position as the world's most valuable B2B brand, with a 60% increase in B2B brand value.
The Editor -
Marketing strategies

Navigating Holiday Advertising with Microsoft’s Free Insightful Guide

Free download! Unlock success in your festive campaigns with Microsoft's Holiday Advertising Guide.
The Editor -
Tools, software and services

Microsoft unveils new AI ‘copilots’ across devices and software

Microsoft unveiled new AI 'copilots' across its products and services, including Windows, Edge, Bing and Microsoft 365, plus two new laptops.
The Editor -
Tools, software and services

Meta, Microsoft, and Alphabet’s Q2 2023 Earnings: A Mixed Bag for Digital Ad Revenues

The second quarter of 2023 bore witness to mixed outcomes in digital ad revenues for the tech giants. Meta emerged as the winner with...
The Editor -
Tools, software and services

Facebook’s LLama 2 Promises More Efficient AI for Marketers

Facebook's LLama 2 NLP framework optimizes AI efficiency for B2B marketing applications through sparse attention, mixed precision training and more.
The Editor -

Latest news

B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
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Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
B2B marketing news

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market...

Must read

Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.

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