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Tag:Marketing Technology

Machine Learning Market Set to Reach USD 472.25 Billion by 2030

The Machine Learning Market is poised for growth, with a projected valuation of USD 472.25 billion by 2030.

Synthetic Data Generation Market Poised for Exponential Growth

The Synthetic Data Generation Market is on a trajectory of substantial growth globally.

The humans are coming! PR 5.0 is here bringing the creative driving force in B2B sales and marketing

Why AI is a tool for PR and marketing pros to exploit - but not to worship.

GDPR and direct marketing: the rights and responsibilities as a business owner

Tim Langley shares his knowledge on GDPR and direct marketing.

North East’s Premier Tech Festival, TechNExt, Makes a Triumphant Return for 2024

TechNExt, the esteemed technology festival in the North East, is all set to make a comeback in 2024.

Lenovo Unveils New Hybrid Cloud Platforms and Services to Propel AI Advancements

Lenovo launches of an array of new ThinkAgile hybrid cloud solutions and ThinkSystem server platforms.

Videobot: Revolutionizing Marketing with Innovative Video Chatbots

Explore Videobot's journey in revolutionizing digital marketing with their innovative video chatbot technology, a recent winner of the Creative Young Entrepreneur award

MiQ Enhances Digital Advertising Sphere with Strategic Acquisition of Grasp

Explore MiQ's strategic acquisition of Grasp, revolutionizing digital advertising with cutting-edge media governance technology.

Latest news

Trust and customer recommendations ‘top priorities’ for B2B brand growth

B2B marketers aiming to build brand equity should focus on trust, customer recommendations and consistent brand presence, according to...
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Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

Must read

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.