type here...
Search
B2B Marketer Header

Tag:Marketing Technology

Thought leadership

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Aaron Peters -
Industry updates

70% of CMOs Severely Underutilise Marketing Technology Due to Strategic Skills Deficit

An annual survey reveals that 70% of CMOs use less than half of their marketing technology stack.
The Editor -
Industry updates

Political Ideology Influences Tech Acceptance: UCD Research

Research from UCD College of Business reveals that conservatives exhibit lower acceptance of new technology.
The Editor -
Marketing strategies

Unlocking Trends: Three Data Hacks to Predict Future Trends

How can businesses leverage data to predict upcoming trends? There are some options...
The Editor -
Tools, software and services

Forrit Report: 87% of Business Leaders Warn of Internet Chaos Stunting Metaverse and Web 3.0

Most senior marketers and tech leaders fear the current state of the internet will impede the evolution of Web 3.0.
The Editor -
Marketing strategies

UK and Ireland Virtual Event Market Set to Reach $36.18 Billion by 2027

The UK and Ireland virtual event market is projected to reach a value of $36.18 billion by 2027.
The Editor -
B2B marketing news

Matalan to Revolutionise Online Sales with GenAI Tool

UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.
The Editor -
Thought leadership

How to prepare for the end of B2B marketing as we know it

B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...
Sam Bettis -
123Page 1 of 3

Latest news

Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
- Advertisement -spot_imgspot_img
B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in...
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

Must read

Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv