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Tag:Marketing Strategy

Marketing strategies

Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies

B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor -
Thought leadership

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.
Judith Ingleton-Beer -
Features

The rise of the ‘lone marketer’ – why external feedback is crucial to in-house success

Marketing managers rate their career happiness quite low. What can be done?
Roger Jackson -
B2B marketing news

Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report

The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
The Editor -
Marketing strategies

Untapped Marketing Potential in South West Businesses: New Study Reveals Gaps in Marketing Strategies

A recent study reveals that 39% of businesses in the South West lack a written marketing strategy.
The Editor -
Marketing strategies

Inriver Addresses Sustainable Product Information Management at 2024 World Economic Forum

Inriver spoke on sustainable practices at the 2024 World Economic Forum (WEF).
The Editor -
Thought leadership

B2B lessons from a career in big brand marketing

Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.
Cath Brands -
Industry updates

Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos

The banking sector anticipates another year of transformation and innovation.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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