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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
News. Opinion, Actionable Advice
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Marketing Strategy
Features
As advertising spend is shown the door, marketers need to think outside the box
Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.
Judith Ingleton-Beer
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February 1, 2024
Features
The rise of the ‘lone marketer’ – why external feedback is crucial to in-house success
Marketing managers rate their career happiness quite low. What can be done?
Roger Jackson
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February 1, 2024
B2B marketing news
Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report
The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
The Editor
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January 31, 2024
B2B marketing news
Untapped Marketing Potential in South West Businesses: New Study Reveals Gaps in Marketing Strategies
A recent study reveals that 39% of businesses in the South West lack a written marketing strategy.
The Editor
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January 24, 2024
B2B marketing news
Inriver Addresses Sustainable Product Information Management at 2024 World Economic Forum
Inriver spoke on sustainable practices at the 2024 World Economic Forum (WEF).
The Editor
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January 19, 2024
Features
B2B lessons from a career in big brand marketing
Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.
Cath Brands
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January 4, 2024
B2B marketing news
Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos
The banking sector anticipates another year of transformation and innovation.
The Editor
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January 3, 2024
B2B marketing news
B2B Buyers Take Charge: 6sense Report Unveils Critical Insights
The 2023 B2B Buyer Experience Report by 6sense revealed a significant advantage wielded by buyers in B2B.
The Editor
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December 13, 2023
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Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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