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Tag:Marketing Strategy

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.

The rise of the ‘lone marketer’ – why external feedback is crucial to in-house success

Marketing managers rate their career happiness quite low. What can be done?

Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report

The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.

Untapped Marketing Potential in South West Businesses: New Study Reveals Gaps in Marketing Strategies

A recent study reveals that 39% of businesses in the South West lack a written marketing strategy.

Inriver Addresses Sustainable Product Information Management at 2024 World Economic Forum

Inriver spoke on sustainable practices at the 2024 World Economic Forum (WEF).

B2B lessons from a career in big brand marketing

Cath Brands, from Flintfox International, shares her my top five B2B lessons from a career in big brand marketing.

Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos

The banking sector anticipates another year of transformation and innovation.

B2B Buyers Take Charge: 6sense Report Unveils Critical Insights

The 2023 B2B Buyer Experience Report by 6sense revealed a significant advantage wielded by buyers in B2B.

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7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

Must read

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.