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B2B Marketer
News. Opinion. Actionable Advice.
B2B Marketer
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B2B marketing news
How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication
Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor
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March 7, 2024
Features
Navigating marketing challenges: The role of integrated agencies amid internal pressures
In today's marketing landscape, teams face a myriad of challenges that are reshaping the way they operate.
Andy McCaul
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March 1, 2024
B2B marketing news
LinkedIn Launches Deep Sales: The B2B Sales Playbook for 2024
LinkedIn has introduced its latest offering, the 'Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024'.
The Editor
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February 29, 2024
Features
Is B2B personalisation over-hyped?
In 2019, 'personalisation' was dubbed the marketing word of the year. But is this really the case?
Sam Martin-Ross
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February 27, 2024
Features
How to prepare for the end of B2B marketing as we know it
B2B marketing is on the precipice of a monumental shift. So, what's coming next? Sam Bettis explains...
Sam Bettis
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February 23, 2024
Features
Adopting AI in marketing? Agencies are the answer
Marketers are tackling a big question: how to adopt AI. Here's why agencies are the answer.
Faye Hawkins
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February 14, 2024
B2B marketing news
UK SMEs Face Marketing Maturity Gap: Only 46% Have A Documented Business Plan
A new survey reveals a striking gap in business and marketing planning among UK businesses in 2024.
The Editor
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February 13, 2024
B2B marketing news
Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies
B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor
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February 2, 2024
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Latest news
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news
March 14, 2025
B2B marketers urged to streamline pipeline generation
B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Must read
Features
March 14, 2025
7 marketing metrics that matter most in 2025
Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
Features
March 13, 2025
The role of predictive analytics in measuring B2B marketing success
Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
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