Tag: Marketing Strategy
Advertisers to Prioritise Performance Marketing in 2025, Report Reveals
A new report indicates a growing shift among global advertisers towards performance marketing in 2025.
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Video Emerges as a Key Driver in B2B Influence
In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
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B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement
B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
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Harnessing Data and Emotion for Human-centred B2B Marketing Strategies
I’m not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.
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Multilingual Considerations in Paid Advertising
There’s more to multilingual paid marketing than simply translating your existing ads into a different language.
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Study Reveals Growing Role of AI in Marketing Strategies for 2024
The CMO Council unveiled findings from the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ study.
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How Travel Operators Can Adapt Digital Marketing Strategy to Keep Pace with Changing Consumer Demand
Technology has completely changed how businesses operate, and the travel industry is no exception.
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Political Ideology Influences Tech Acceptance: UCD Research
Research from UCD College of Business reveals that conservatives exhibit lower acceptance of new technology.
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Unlocking Trends: Three Data Hacks to Predict Future Trends
How can businesses leverage data to predict upcoming trends? There are some options…
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Five Things Many Small Businesses Get Wrong With Their Marketing Strategies
Here are the most common mistakes many small businesses make in their marketing approaches.
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Artificial Intelligence in Social Media Market Booms
The global market for Artificial Intelligence (AI) in social media is on an upward trajectory, a new report shows.
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Mystery Games: A Novel Approach to Lead Generation
In the realm of lead generation, the traditional sales pitch is losing its charm. Could mystery games be the solution?
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B2B Marketing Books
Get the latest ideas and learning with these B2B marketing books.