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Tag:Marketing Strategy

Qualified’s Spotlight provides ‘unprecedented transparency’ into AI B2B pipeline generation

Qualified, the agentic marketing platform known for its AI-powered SDR agent Piper, has announced the launch of Spotlight - a new observation layer designed...

Harnessing data and emotion for human-centred B2B marketing strategies

I'm not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.

Advertisers to Prioritise Performance Marketing in 2025, Report Reveals

A new report indicates a growing shift among global advertisers towards performance marketing in 2025.

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.

Multilingual considerations in paid advertising

There’s more to multilingual paid marketing than simply translating your existing ads into a different language.

Study Reveals Growing Role of AI in Marketing Strategies for 2024

The CMO Council unveiled findings from the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ study.

How travel operators can adapt digital marketing strategy to keep pace with changing consumer demand

Technology has completely changed how businesses operate, and the travel industry is no exception.

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TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.
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Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...

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Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...