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Tag:Marketing Strategy

B2B marketing news

Qualified’s Spotlight provides ‘unprecedented transparency’ into AI B2B pipeline generation

Qualified, the agentic marketing platform known for its AI-powered SDR agent Piper, has announced the launch of Spotlight - a new observation layer designed...
James Groves -
Thought leadership

Harnessing data and emotion for human-centred B2B marketing strategies

I'm not meant to say that, but B2B decisions are just as emotionally driven as B2C ones.
Michael Wells -
Marketing strategies

Advertisers to Prioritise Performance Marketing in 2025, Report Reveals

A new report indicates a growing shift among global advertisers towards performance marketing in 2025.
The Editor -
B2B marketing news

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
The Editor -
Marketing strategies

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
The Editor -
Thought leadership

Multilingual considerations in paid advertising

There’s more to multilingual paid marketing than simply translating your existing ads into a different language.
Sam Martin-Ross -
Marketing strategies

Study Reveals Growing Role of AI in Marketing Strategies for 2024

The CMO Council unveiled findings from the ‘CMO Intentions 2024: Fueling Martech Innovation Through AI’ study.
The Editor -
Thought leadership

How travel operators can adapt digital marketing strategy to keep pace with changing consumer demand

Technology has completely changed how businesses operate, and the travel industry is no exception.
Michael Ryan -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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