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Tag:Market Research

B2B marketing news

B2B marketers face ‘tight budgets and prospecting challenges’

Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
The Editor -
Industry updates

New Data Reveals 75% of Marketers Dismiss Agencies for Poor Reporting

Three-quarters of UK marketers have terminated or considered terminating their partnerships for poor reporting.
The Editor -
Industry updates

Digital Experience Platform Market Projected to Reach $41.7 Billion by 2032

The global Digital Experience Platform (DXP) market is on a significant growth trajectory.
The Editor -
Tools, software and services

Connecting Commerce: Future Trends in the B2B Telecommunication Market till 2031

The B2B telecommunication market is growing due to the increasing demand for cloud telephony services.
The Editor -
Tools, software and services

B2B Payments Market Projected to Reach $3.53 Trillion by 2033

The global B2B payments transaction market is on a trajectory to hit approximately USD 3.53 trillion by 2033.
The Editor -
Industry updates

FMCG B2B E-commerce Market Set for Remarkable Growth

The Fast Moving Consumer Goods (FMCG) B2B E-commerce Market is poised for significant growth, a report says.
The Editor -
Industry updates

B2B Payments Market Poised to Surpass $313.9 Billion by 2031

The B2B payments market is set for significant growth, projected to reach a staggering $313,947.8 billion by 2031.
The Editor -
Thought leadership

Five reasons B2B marketers should prioritise market research

Harriett Type explains why market research is of the utmost importance in B2B Marketing.
Harriett Type -
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Latest news

B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published...
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B2B marketing news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...
B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.

Must read

Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...

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