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Tag:Market Research

B2B marketing news

B2B marketers face ‘tight budgets and prospecting challenges’

Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
The Editor -
Industry updates

New Data Reveals 75% of Marketers Dismiss Agencies for Poor Reporting

Three-quarters of UK marketers have terminated or considered terminating their partnerships for poor reporting.
The Editor -
Industry updates

Digital Experience Platform Market Projected to Reach $41.7 Billion by 2032

The global Digital Experience Platform (DXP) market is on a significant growth trajectory.
The Editor -
Tools, software and services

Connecting Commerce: Future Trends in the B2B Telecommunication Market till 2031

The B2B telecommunication market is growing due to the increasing demand for cloud telephony services.
The Editor -
Tools, software and services

B2B Payments Market Projected to Reach $3.53 Trillion by 2033

The global B2B payments transaction market is on a trajectory to hit approximately USD 3.53 trillion by 2033.
The Editor -
Industry updates

FMCG B2B E-commerce Market Set for Remarkable Growth

The Fast Moving Consumer Goods (FMCG) B2B E-commerce Market is poised for significant growth, a report says.
The Editor -
Industry updates

B2B Payments Market Poised to Surpass $313.9 Billion by 2031

The B2B payments market is set for significant growth, projected to reach a staggering $313,947.8 billion by 2031.
The Editor -
Thought leadership

Five reasons B2B marketers should prioritise market research

Harriett Type explains why market research is of the utmost importance in B2B Marketing.
Harriett Type -
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Latest news

B2B marketing news

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.
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Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.

Must read

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.

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